AAPL Analysis - After gathering countless pages of SWOT analysis, sales data, financial data, stock projecting, and company background information, it is time to come to a conclusion about the health of AAPL and the prospect of investing in it.

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AAPL - A Business Analysis Pt2

        Many aspects of our world continue to change. The days of neighborhood corner stores are gone forever; also gone with these neighborhood corner stores are the jobs they provided to the citizens of their towns. Larger companies have moved in, replacing these smaller stores with larger and fewer stores. Entrepreneurs who used to make a great living running their small businesses are finding themselves in positions which they can no longer compete with these larger corporations. This leads these entrepreneurs to have to enter a new line of work; most likely as employees of these larger companies. Because of this, the entrepreneur now makes less money as do the employees he or she once employed. This has changed the economic tends in America and the world. People have less buying power and they did even five to ten years ago. If a company is to strive, or even survive, in today’s economic landscape, it has to account for this economic trend. AAPL has adjusted well to this change in the economic landscape. Once AAPL only sold high priced computers; that was their market niche. They had plenty of customers who were addicted to AAPL’s brand and hungered for the next high priced product which AAPL put out. Sure someone could buy a computer for less than $1000, but many had a thirst for the $2000 - $5000 computers that AAPL was producing. As the economic trend in the world changed and fewer people could afford these top end machines, AAPL had to change as well. AAPL re-examined itself to find how they too could survive in a world where the economic trend appeared to be changing in a way that its customer base had less buying power.

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On October 23, 2001, AAPL introduced the first iPOD; iPOD was introduced as the next generation of portable music players. It worked off of a hard drive, gone are the bulky tapes and compact discs. This device was much smaller than previous portable music players and allowed AAPL to enter a new emerging market that allowed them to target a customer group who were not necessarily looking for an Apple Computer. “With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever ...

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