INTRODUCTION
The ABC Cheese Factory is located in the heart of historical Central Tilba and is the home of the famous Tilba Club Cheese. The ABC Cheese Factory was established in 1891 and was the first very first Cheese Co-op in New South Wales.
Today Tilba Club Cheese is still waxed by hand and is sold exclusively through the cheese factory shop in 250 or 500 gram portions.
The map location of Tilba is shown as follows:-
The product offerings by Tilba Club Cheese include:
) Tilba Gold
2) Vintage
3) Applebox Smoke
4) Cracked Pepper
5) Sun-dried Tomato
6) Summer Herb (available only at Tilba)
7) Tilba Trilogy
8) Italienne
ANSOFF'S PRODUCT MARKET GROWTH MATRIX
A. BACKGROUND
The Ansoff's product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options. The Ansoff's product market growth matrix uses a business's current products and markets, and provides the option for growth by moving horizontally or vertically through the model.
There are four types of intensive growth such as market penetration, market development, product development and integrative and diversification growth. A business logically should maximize its possibilities for growth using market penetration first. This will give the business added resources which further growth options may be pursued. After market penetration strategies may be either product development or market development depending on the circumstances of the business and the market in which it operates.
The ABC Cheese Factory is located in the heart of historical Central Tilba and is the home of the famous Tilba Club Cheese. The ABC Cheese Factory was established in 1891 and was the first very first Cheese Co-op in New South Wales.
Today Tilba Club Cheese is still waxed by hand and is sold exclusively through the cheese factory shop in 250 or 500 gram portions.
The map location of Tilba is shown as follows:-
The product offerings by Tilba Club Cheese include:
) Tilba Gold
2) Vintage
3) Applebox Smoke
4) Cracked Pepper
5) Sun-dried Tomato
6) Summer Herb (available only at Tilba)
7) Tilba Trilogy
8) Italienne
ANSOFF'S PRODUCT MARKET GROWTH MATRIX
A. BACKGROUND
The Ansoff's product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options. The Ansoff's product market growth matrix uses a business's current products and markets, and provides the option for growth by moving horizontally or vertically through the model.
There are four types of intensive growth such as market penetration, market development, product development and integrative and diversification growth. A business logically should maximize its possibilities for growth using market penetration first. This will give the business added resources which further growth options may be pursued. After market penetration strategies may be either product development or market development depending on the circumstances of the business and the market in which it operates.