Active Gear Inc. (AGI) is contemplating an acquisition of Mercury Athletic Footwear (MAF). To assess the situation properly, a discounted cash flow analysis is being carried out.

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In the case discussed, Active Gear Inc. (AGI) is contemplating an acquisition of Mercury Athletic Footwear (MAF). To assess the situation properly, a discounted cash flow analysis is being carried out. This analysis allows for the evaluation of cash in-and-outflows to assess Mercury´s current financial performance by discounting them back to present value, and adding a “Terminal Value”. In order to discount these cash flows with the appropriate discount rate, the weighted average cost of capital (WACC) will primarily be calculated.

The WACC-rate is the average cost of financing the company, taking into account both equity and debt. Therefore, it can be viewed as the hurdle rate for any investment. The following equation was used:

rWACC=WE*KE+WD*KD=79%*11.84%+21%*6%=10.17%

The weight of debt and equity was found analysing MAF´s balance sheet (2006) yielding in 79% cost of equity (KE), and 21% cost of debt (KD). Liedtke´s assumption of KD of 6% was adopted. This implies that the only other necessary calculation is for KE, where the Capital Asset Pricing Model was used:

Er=rf+βrm-rf= 4.82%+1.126.31%=11.84%

The US treasury obligating with a maturity of 10 years, yielding 4.82% is suitable for the risk free rate (rf). The risk premium was found by calculating the geometric mean of the annual S&P 500 returns (for the past 10 years), and subtracting the rf form this. Moreover, a tax rate of 38% was used throughout this analysis, as this would depict a true and fair view of the company, as it is today, not after the takeover. 38% was calculated by dividing the annual tax charges by earnings before interest and tax (EBIT), yielding 37.99% every year. The beta (β) was found through the implied beta approach. The unlevered industry average was found then re-levered according to MAF´s capital structure, yielding 1.12.

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Falling back on the assumptions of Exhibit 6 and 7, MAF´s Free Cash Flow (FCF) for the next 5 years is as follows:

The FCF were found by firstly subtracting the tax charges from EBIT (giving the Net Operating Profit After Tax- or NOPAT). The capital expenses and changes in working capital (CWC) were then subtracted, after adding the depreciation and amortization. Working capital are the excess current assets compared to current liabilities, therefore, the changes are the differences between two reporting periods. The next step is to discount these free cash flows back to present value ...

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