Advertising Career Analysis Report

The first 200 words of this essay...

In today's highly technologically orientated society there are a number of communication industries which provide work for thousands of people across the globe. Such industries include radio, television, film, press / magazines, public relations, marketing and advertising. In this essay, I will construct a detailed career analysis report on advertising. I will focus on the structural organisation of the industry and how these differentiate from that of the public relations (PR) trade. Outlining the types and range of employers associated with advertising, as well as the typical audiences and consumers, I will analyse current trends and provide insight concerning possible emerging ones and how these may affect future career patterns of those within the industry. With particular emphasis applied to the advent of the Digital Age and the current global financial crisis, I will explore ideas as to why various aspects of advertising are ever-changing, predominantly recruitment trends. Finally, I will assess graduate entry opportunities and career paths and the nature of work experience available in the advertising industry.

When addressing any aspect of the industry, we must first consider: what is advertising? "Advertising is a pervasive form of public communication with a great cultural impact. Its function