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An Analysis of the External Environment of Billabong International Limited Based on financial Year 2002-2003.

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  • Essay length: 3352 words
  • Submitted: 19/06/2006
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The first 200 words of this essay...

An Analysis of the External Environment of Billabong International Limited Based on financial Year 2002-2003.

Presented to the Senior Management of Billabong International Limited

On Friday, 29 November 2002.

Report researched and prepared by Ergin Senses.

EXECUTIVE SUMMARY

This report analyses the external environmental situation of Billabong International Ltd., whose general profile, sectoral and current details need to be provided to demonstrate reliance on management processes.

In this report, a detailed analysis on company needs to see why analysis of the organisation's external environment is important and needs to be monitored. This report also analyses the external environment's elements from the company's point of view.

Based on this analysis it seems that Billabong Int. Ltd. may increase its profits by using detailed knowledge of external environmental elements. Thus made up of all the conditions and factors external to the company that may increase company's productivity, activity, and compete in its trade markets effectively.

Ergin Senses

TABLE OF CONTENTS

Title page

Executive Summary

Table of Contents

Pg.

1. Introduction 1

2. Methodology

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