Analysis of Communication Channels

By Cancle Tunstall

 The CEO of SWC has recently hired me to analysis its current communication channels, communication delays, team development strategies, and offer solutions to any problems found.  Communications, accurate information and team development are critical for the success of this organization.  Without attention to these details, projects will be delayed, customer service will suffer and team confidence will be degraded to the point that there will be an increase of "finger pointing" and "back stabbing" for failures that occur.

     Upon study, my team and I found that there is a breakdown in communications to and from overseas operations.  Different time zones, languages barriers, cultural differences and technology compatibility are all issues that must be addressed.  Coping with time zone differences can be challenging, but through email, voicemail, faxing, and video conferencing these challenges can be minimized.  This will give us a fair degree of communication globally.  We must be proactive instead of reactive when dealing with time zone issues.  Projects managers should be on call 24/7 to handle any problems that might arise and needs immediate attention both domestically and internationally.  Information is not always received in a timely manner; it is often not accurate or comprehensive and many times the sending and receiving of information is not convenient for sender or receiver.  I recommend that SWC invest in a messaging program with discussion database capabilities so that a specific question can be posted to a message board.  This will allow anyone in the organization to respond to the question posted, thus tapping into many expert opinions and resources that the company has to offer and not just relying on one person's opinion.

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     SWC has operations on two fronts, Western Europe and the Pacific Rim area and because of the time differences; there is a challenge to sending or receiving information.  I recommend that we establish communication command centers, both overseas and domestically that will operate on a 24/7 basics.  The communication command centers main responsibility will be to transmit and receive information and route this information to the appropriate overseas and domesticate departments.  All information is to be archived so corporate officials can access it and monitor day-to-day communication of all overseas and domestic communication.  All formal written communication will ...

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