Analysis of David Jones Concise Annual Report. Study of issues from both Director's and Banker's perspective.

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Analysis of David Jones

Concise Annual Report

Study of issues from both

Director’s and Banker’s perspective

This report is a review on the current and future prospects of David Jones from both the Director’s and Banker’s perspective. Information in this report consists of data from David Jones website and the common size industry. The initial section addresses the issues from a Director’s perspective and the later section dwells on focus areas from a Banker’s view. Conclusion includes evaluation on the identified issues and analysis on the future prospects for David Jones.

(All figures stated in the report are in thousands (‘000), unless otherwise specified.)

EXECUTIVE SUMMARY (FY03 Financial Performance in brief)

David Jones reported net profit after tax is $42.7 million in FY 2003. It is an increase of 20.2% compared to the previous year’s NPAT of $35.5 million. The full year earnings before interest (EBIT) along with significant items for the department store and credit card businesses were $69.6 million. This signifies a 2.3% increase on the EBIT.

The Total sales figures reported were $1.711 billion, depicting an increase of 2.6 % from $1.668 billion in FY 2002. Profits are generated from the core businesses consisting of the department store and credit card business.

Final FY2003 result is impacted by a number of difficult decisions made during the three months strategic review on getting the company back on track to generate sustainable earnings growth and long-term value for the share holders. Cost Efficiencies Program was introduced in 2003 to target non-customer service related areas to achieve an estimated saving of $17million in FY2004.

Excellent Inventory Management allows maintaining the aged stock inventory levels below 5% of the total inventory, avoiding the need for future discounting and mark-down sales on a build up of excess or aged stock.

Proper screening and well-managed interest free program focuses on developing the credit card business to achieve more revenue in the FY2004.

Assessing a number of options on each of the under-performing businesses resulted in a strategic decision to exit from the Food chain business and repositioned online business to focus on core, profit-generating department and credit card businesses.

Exiting the foodchain business enables to concentrate on core business which introduced a Capital Expenditure program to invest $50million per annum in strategic refurbishment of key department stores. This lead to opening of Hay St Store in Perth CBD, refurbishment of Market Street Foodhall and Bondi Junction Store in FY2003

Part 1

26th July, 2003

To the Chairman and the Board of Directors,

With a retrospect on the financial and independent benchmarking reports, the following identified key concern areas are addressed in the report.

1.0 Profitability

The sustainable growth index (g*) shows the projected growth rate that can be realized with existing resources and may need additional financing for targeted increase in sales.

Workings:

Formula for Sustainable Growth Index:

g* = [P(1-D)(1+L)] / T-P(1-D)(1+L)

Where,

P =         (Net Profit Before Tax / Net Sales)

D =         (Target Dividend / Profit After Tax)

L =         (Total Liability / Net Worth)

T =         (Total Assets / Net Sales)

The projected growth rate for 2004 is (based on 2003 financial results)

= [-0.01(1.1)(1.57)] / 0.39(1.1)(1.57) =-0.03 =3%

P = (-22328)/1711169 = -0.01

D= 2611/(-25466) = -0.10

L= 239736/420013 = 0.57

T=659749/1711169 = 0.38

Projected sustainable growth rate of 3 % would enable an increase of 3% in sales revenue for 2004 with current resources. Any incremental projected sales target exceeding 3% would require additional financing.

Targeted sales growth is important to ascertain the appropriate financing needs.

2.0. Sales Growth
2.1. Departmental Store Business

The sales of the department store business increased by 2.7% in FY2003 to $1.657 billion when compared to $1.631 billion in FY2002. There is a slow down in consumer spending in the second half of 2003 and is expected to continue effecting the department store business. The industry is competitive and in a cyclical business environment where key competitors such as Myers involve in heavy discounting affecting a discretionary consumer spending pattern.

A 97.2 % increase in the cost of sales indicates a relative high position in comparison of  a 96.1 percentile industry standard suggesting a need to review the cost of goods and selling expenses

* Base on Departmental store businesses only

The suggested cost saving measures are:

  • Review the possibilities and benefits of consolidating suppliers for better economies of scale.

  • Maintaining good relationship with these suppliers, ensuring constant good customer service, store ambience, exclusive and diversified product range and competitive pricing.
  • Aggressively pursue utilities contract to reduce operational cost (i.e. cost increase in insurance, rent, occupancy and other utilities).
  • Review price competitiveness of existing suppliers and possibility of outsourcing in-house activities.
  • Emphasize on cost benefits analysis for all selling and distribution activities.

The immediate goal is to bring the cost of sales in line with industry standard average and trim cost of sales and selling expenses by at least 1.1%

2.2. Credit Card Business

Credit card business has posted an exceptional EBIT of $22.1 million in FY 2003, an increase of 48.7% in comparison with $14.9 million in FY2002 and is expected to grow 5%-10% between FY2004-2006.

To maintain the constant high earnings potential a good management of costs, bad debts and integration into David Jones department store marketing program are essential.  Interest rate movements can affect the returns on credit card activities which require constant monitoring to prevent customers switching to other competitors offering a lower rate and a low interest rate would not generate a substantial earnings growth.  

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3.0. Sustainable Cost Efficiencies

A new cost management program targeting on non-customer service related areas would be implemented to generate savings and offset costs arising as a result of key store refurbishment and improved customer service. The key targeted areas comprise of  information technology, logistics and supply functions and non-customer related store savings.

Implementing this program enables to reduce the company’s cost base by $50 million annually by FY2006. Out of the total $50 million savings, $40 million per annum will be used to offset against cost increases resulting from rent, occupancy and depreciation and the remaining $10 ...

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