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Analysis of Operation of Toyota

Extracts from this document...

Introduction

CONTENTS Page I. Introduction of Toyota Motor Corporation 4 1.1 History of Toyota 4 1.2 Timeline of Toyota's history 6 2. Toyota's logo 6 3. Toyota today 7 4. Specific Operation Information of Toyota 9 4.1 Competitiveness 9 4.2 Strategy 16 4.2.1 Toyota's mission 16 4.2.2 Operation strategy 17 4.2.3 Toyota Prius Strategy 18 SWOT analysis of Toyota Prius 21 4.3 Productivity 20 4.3.1 Toyota led in total productivity in 2007 21 4.3.2 Productivity Improvement Program 23 4.3.3 High technology in productivity 24 II. System Design 26 1. Product design 26 1.1 Define Product 26 1.2 Establish Product Line Optimization Team (PLOT) 27 1.3 Determine Target Cost 28 1.4 Translate Requirements into Specifications 28 1.5 Designs at System Level 29 1.6 Designs at Detailed Level 29 1.7 Production Preparation Process (3P) 30 2. Environment Issues 31 2.1 Technology 31 2.2 Manufacturing 32 2.3 Social contribution 32 3. Why do Toyota's products succeed? 32 3.1 Provide private benefits to the customer 32 3.2 Provide public benefits without requiring customer sacrifice 33 3.3 Generate peer-to-peer buzz 34 3.4 Are publicly recognizable 35 3.5 Connects the product and its use with the private and public benefits it generates 35 3.6 Reflects a consistent corporate strategy 46 4. Products Development System 36 5. Capacity 40 5.1. Capacity planning 40 5.1.1 Internal capacity planning 40 5.1.2 Supplier capacity 41 5.2 Capacity Evaluation 42 5.2.1 Factories Capacity 42 5.2.2 Production capacity 43 5.2.3 Employee capacity 44 6. Facility layout 46 6.1 How to build a car in Toyota's factory 47 III. Toyota Way and Toyota Production System 49 1. Lean Production 49 2. Toyota Production System 50 2.1 The Toyota Production System House 51 2.2 Production methods 51 2.3 Just-In-Time 52 2.4 Self-control error 53 3. Supply Chain Management 54 3.1 The physical flows of Toyota's supply chain 55 3.2 Toyota Supplier Selection 56 3.3 Supplier Location Decisions 56 3.4 Network logistics 57 IV. ...read more.

Middle

� Combinations that meet performance trade-offs survive. Knowledge Capture & Re-use � Standardized performance trade-off data collected for each alternative. � Engineers required to be knowledgeable about all solutions. Standardization � Detailed engineering checklists and design standards used to assure focus on product performance. Visual Management � Visual control boards used to track all aspects of the product development process. Current Flow of Toyota Products and Service. This diagram shows the global flow of products and services for Toyota Motor Corporation. Toyota is the very top long bar and their customers are represented by the long bar at the bottom of the diagram. The process for Vietnam is contained on the right hand side of the diagram. It is important to notice that the position of financial services as very close to the customer. Services Design Services Resources Description Quality of Services Resources Options for Improvement Facilities: on-stage Dealer Showroom, Auto Shows Showrooms are not owned by Toyota, but are held to a high standard through licensing agreements Can focus certain dealerships based on local demographics to appeal more to one or another of the targeted segments Facilities: off-stage Service departments of dealerships, financing offices, sales person's offices Service departments are held to the same standards as the showrooms Improvements in the training of the service departments and conspicuous posting of technicians' certifications on the Plug In Hybrid models will increase consumer confidence Equipment Dealerships and service Departments Dealerships are maintained in excellent condition Promotional sprucing of certain facilities in selected geographies can be performed to increase appeal to target customers People Toyota agents interact with people on the sales floor, in the financing offices, and in the service departments Toyota customer facing staff are world class and are maintained at a high Standard Product training on the specific benefits of the Plug in Hybrid can increase the professionalism of the sales presentations Guarantees Toyota warrantees the battery, charging system for 100,000 miles This warrantee should allay some consumer discomfort about the battery technology Warranty should become a focal point of some of the familiarization advertising. ...read more.

Conclusion

dollar. However, monthly vehicle sales in the domestic market have been improving year on year since August. In North America, operating income will decrease by 7.4 billion yen. In Europe, operating income will decrease by 27.3 billion yen. Operating income in Asia decreased by 71.8 billion yen. In Central and South America, Oceania and Africa, operating income decreased by 38.5 billion yen. Toyota boost yearly sales forecast: In September, 2009, Perhaps another sign that the global auto market is poised for a rebound in the next few months, Toyota - the world's largest automaker - has increased its yearly sales forecast. Additionally, Toyota has also increased its global production schedule for the year ending March 2010 by 3 percent, totaling 6.7 million units. Additionally, Toyota also plans to boost its global output by 8 percent over the next few months, resulting in a total of 6.45 million vehicles. Although Toyota was one of the hardest hit by the global economic slowdown, the Japanese automaker has seen solid growth over the last few months, largely due to government incentives. Here in the U.S., Toyota saw a 9 percent sales increase during the month of August. Toyota has seen particularly strong demand in its home country of Japan, thanks in large part to a $2,800 government incentive for the purchase of more fuel efficient vehicles. The program is set to expire next year, but Toyota is lobby for the incentives to extend through 2012. Reference - "Building quality into processes", Vision and Philosophy, Sep/Oct 2005, Toyota web site, http://www.toyota.co.jp/en/vision/traditions/sep_oct_05.html - "Toyota Quality", About, Quality, TMMK Toyota Motor Manufacturing, Kentucky Inc, http://www.toyotageorgetown.com/qualdex.asp - Vadim Kotelnikov, "Kaizen and Total Quality Management", 1000 ventures web site, http://www.1000ventures.com/business_guide/mgmt_kaizen_tqc_main.html - "The Toyota Way", Wikipedia web site, http://en.wikipedia.org/wiki/The_Toyota_Way - "Just in Time, or JIT - Toyota's Manufacturing Technique", Japan-101 Information resource, http://www.japan-101.com/business/just_in_time.htm - Scott C. Frazier, "JIT Manufacturing - Just-in-Time", Undergraduate Student, Ball State University, Spring 2004 http://www.bsu.edu/web/scfrazier2/jit/mainpage.htm - "Toyota Production System", Vision and Philosophy, Toyota web site, http://www2.toyota.co.jp/en/vision/production_system/just.html ?? ?? ?? ?? Group 4.................................... TOYOTA MOTOR CORPORATION . Page 1 . ...read more.

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