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Analysis of South West Airlines Organisation and Finances

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Introduction

Written by: Adib Mourtada 0607011310 Business Research I pledge this is entirely my own work. Table of Content: Brief Company Profile...............................................................................................................................3 Company Culture and Management......................................................................................................4 Recent Financial Status.............................................................................................................................5 Competitors................................................................................................................................................8 Stakeholders...............................................................................................................................................8 Work Citations..........................................................................................................................................11 Brief Company Profile Southwest Airlines was founded in March 15th 1967 by Rollin King and Herb Kelleher, and is based in Dallas, Texas, but unlike the traditional airlines, they decided to make it different and innovative in the sense that it follows one simple notion: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline." This gave way to a new kind of business model, first of its kind at the time, today we label it as a bargain airline, also known as low-cost and "no frills". By executing such a plan, SWA successfully cut down on many unnecessary costs, ranging from on-board entertainment such as movies, first and business class cabins and even making food and beverages an optional purchase on board the flight. As such this once small Texas airline grew into the largest and most popular airlines in the U.S. ...read more.

Middle

airline who do not belong to a national union. National union rules limit the number of hours pilots can fly. However SWA's pilots are unionized independently, allowing them to fly far more hours than pilots at other airlines. Other employees at are nationally unionized, but their contracts are flexible enough to allow them to jump in and help out, regardless of the task at hand. From landing to takeoff took approximately 20 minutes at SWA, and required a ground crew of four plus two people at the gate. By comparison turnaround time at competing airlines was closer to 35 minutes and required a ground crew of 12 plus 3 gate agents. SWA also has a meticulous approach to hiring new employees. In 2001, SWA reviewed 194,821 resumes and hired 6,406 new employees. Furthermore the company's hiring process was unique: peers screened candidates and conducted interviews. Pilots hired pilots and gate agents hired gate agents. In order to better understand what the company sought in candidates, SWA interviewed its top employees in each job function and identified their common strengths which led them to identify top candidates during the review process. SWA then hired for attitude as much as aptitude. ...read more.

Conclusion

T. Rowe Price: 39.9M shares Is a publicly owned investment firm that deal in mutual funds, sub advisory services, account management for individuals, institutions, retirement plans and financial intermediaries. Fidelity Investments: 35.4M shares Is one of the largest mutual fund and financial services groups in the world, that manages a large family of mutual funds, fund distribution and investment advice services, discount brokerage services, retirement services, wealth management, securities execution and clearance and life insurance. The Vanguard Group: 27.5M shares Is an American investment management company that manages approximately $1.4 trillion in assets. They offer mutual funds and other financial products and services to individual and institutional investors in the United States and abroad. The secondary stakeholders for SWA encompass and include the government with taxation, legislation and regulations, the general public that support and praise them for their unique way of dealing with their customers as well as for their important contribution to the community, and finally the media who cover both their successes and their shortcomings, such as the case of the march 2009 hull rupture on one of their planes. Work Citation www.southwest.com www.wikipedia.org www.finance.yahoo.com www.google.com/finance www.ive.cuny.edu www.phx.corporate-ir.net www.moneycentral.msn.com www.finapps.forbes.com ?? ?? ?? ?? ...read more.

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