Analysis of the strengths and weaknesses of the Caffè Nero Group.

The first 200 words of this essay...

CAFFE NERO GROUP.

Head Office:

3 Neal Street,

London WC2H 9PU

Tel: 0207 5205150

Analysis of the strengths and weaknesses of the Caffè Nero Group

SUMMARY

Introduction. p.3

1. The Strengths of Caffè Nero Group. p.3

2. The Weaknesses of Caffè Nero. p.5

Conclusion. p.7

Sources. p.8

The Coffee shop sector is an important industry. It has experienced explosive growth but there are signs that competition is increasing. Coffee shops are very common across the UK and the coffee market is still growing. The prime locations in Central London are approaching saturation with Coffee shops sited on just about every High Street and shopping mall. Market growth is driven by consumer demand and lifestyle factors. Few leading branded operators such as Caffè Nero continue to expand across the UK with a focus outside London. Originally based on a small espresso bar in Milan, Caffè Nero has been in the UK since 1990 and the first Caffè Nero was in the Old Brompton Road, South Kensington. At present, the group operates 131 stores throughout the UK from Brighton to Glasgow. (http://www.news.scotsman.com/). First, I will begin by looking at