Analysis Project, I have to decide to make a financial and business comparison of Sainsburys with another organisation. For this purpose, I have selected Marks & Spencer

Authors Avatar by klajunaz (student)

Sainsbury’s Plc

1 Introduction

1.1 Topic Chosen

I was asked to choose a topic for my Research and Analysis Project. I have gone through different Topics. All the topics were appealing and interesting. After a careful study, I decided to choose Topic Number 8, the business and Financial Performance of an Organisation.

I will analysed and evaluate the financial Performance of this organisation with the abilities and knowledge gained while studying ACCA. I will evaluate how the Organisation was performing in last three years. I will carry out this topic with shareholders Point of View.

The purpose of this research is to provide the information to existing and perspective shareholders that are interested in Sainsbury’s and can be affected by the performance of this organisation.

An organisation can be understand more easily and deeply if it is compared it with another organisation of same business. So I have to decide to make a financial and business comparison of Sainsbury’s with another organisation. For this purpose, I have selected Marks & Spencer

1.2 Reason For choosing this Topic

I have chosen this topic after a careful and thorough study. The Most important reason was the clarity and transparency of this topic. Business and Financial Analysis is one of the best techniques to measure the performance of an organisation.

Financial analysis is assessing the profitability and viability of an organisation. Especially in the recession’s period, it is one of the most powerful techniques. Shareholders can be provided the information only by evaluating the financial performance and business aspects of organisation. It will help the shareholder to know about the figures in Financial Statement, what they mean, how they arise and how it can affect their wealth. It will provide a bigger and clear picture of the organisation in respect of its performance and survival.

I will be using financial ratio analysis on the performance of the organisation. Ratio analysis helps us to know how the Organisation is performing in this year as compared to last year and how it is competing with the another organisations. This topic will also help me in enhancing my skills and abilities that I have gained from my work place and by studying ACCA. It will improve my writing, communication, research and analysing skills. It will help me to analysis the data more constructively. It will make me able to communicate the information more effectively. I believe that after completing this project, I will be more confident and solid in my studies and workplace.

However, Ratio analysis has some limitations as well. They can provide clue to the performance or financial situation. But on their own, they cannot show whether the performance is good or bad. It is difficult to generalise about whether a particular ratio is good or bad.

1.3 Reason for Choosing this Organisation.

Sainsbury plc consists of Sainsbury’s – a chain of 502 supermarkets and 290 Convenience stores – and Sainsbury’s Bank. It has employed around 150,000 people.

Sainsbury’s supermarket is the UK’s longest standing major food retailing chain, having opened its first store in 1869.

Sainsbury’s was founded in 1869 by John James and Mary Ann Sainsbury. It started selling its own - products in 1882. In 1950, first Self-service store was opened in Croydon. Sainsbury’s was the first to use 100% recycle carrier bags in stores.

As mentioned before, the topic of this research work is very clear and objective. I will use different techniques and methodology to evaluate the financial and business performance of Sainsbury’s.

1.4 Aim and Objectives of the Report

The aim of my research report is not to prepare a detailed financial and business analysis for the current year but also to predict the possible future prospect of the organisation. This will be carried out in Current and perspective Shareholders point of View. Because all shareholders and investors want to assess the performance of organisation in past and want to know how the company will perform in future. They want to know whether investing in an organisation will provide the required return. They want to know how the management can handle the organisation and assess the risks. Shareholders are interested in survival. In Business, survival means how the organisation is coping with other rival organisation by offering competitive prices and good quality products.

My analysis will calculate the performance of an organisation on past events and will try to predict the future performance of Sainsbury’s. I will compare SAINSBURY’S plc with Marks & Spencer over the last three year. This will help me to show whether Sainsbury’s was performing well as compared to its rival organisation. In my Analysis, I will address the following key Ratio to evaluate the financial performance of Sainsbury’s. These will highlights the key significant changes in comparison with its competitor over last 3 years.

The Different Ratios are

v Revenue Growth

Analysis the growth/decline in the revenue of Sainsbury’s over 3 years and comparing it to competitor.

v Profitability and Return Ratios

Profitability ratios measure how the organisations use its assets and control its expanses to generate an acceptable rate of return for its shareholders. It shows the ability of management to earn a target profit to satisfy the needs of shareholders.

v Risks Ratio

The key objective of management is to invest the shareholders’ money securely and in low risks areas while generating required return at the same time. This ratio will enable us to analyse how the management manages the risks and what actions are taken to avoid the risks in future.

v Working Capital Ratio

It will allow us to find the signs of Overtrading/under trading. This ratio will show for how long the assets were invested and how long does it takes a supplier/debtor to payback.

v Investor Ratios

There are different ratios to assess the financial performance of Sainsbury’s as an investment

v Efficiency Ratios

It is actually measuring the performance of management. It shows how efficiently Sainsbury’s uses its assets to generate profits

All of these ratios will be used for Financial Performance. It will show how the Sainsbury’s continues its growths amid of the financial and economic crisis all over the world. It will also reveal the impact on the business of Sainsbury’s by the actions taken by its Competitors and how the management copes with it.

It will also include a SWOT analysis of Sainsbury’s. It is used to evaluate the strengths, Weaknesses, Opportunities and threats to Sainsbury’s. It will evaluate the different factors, internal and external, that will affect the Sainsbury’s performance.

The analysis will mainly deal with the impact of different factors which affects the business of organisations.

2. INFORMATIN GATHERING

Information gathering was a big part of my research. The whole analysis depends on it. I was very conscious about it as there were hundreds of websites and articles available. But I was focusing only on that information which was reliable and valuable.

I gathered different types of information about Sainsbury’s. I downloaded and printed the Annual Accounts and financial statement of Sainsbury’s and studies them again and again to go in more depth. I download the SAINSBURY’S board performance reports and Director’s remuneration reports. I also used the SAINSBURY’S Sustainability Reviews for the analysis purpose. I use online libraries where different books were available.

In analysis, mostly information is gathered from two types of sources. There are Primary sources and Secondary sources. Primary sources mean I have to directly involve with the source and gets information, like interviewing, meeting, surveys etc. It was not possible as it requires huge amount of time to gather information and then arrange these information for the Project. So I was only using Secondary Source for information. These were the different materials, magazines, websites etc.

2.1 Source of Information

The sources of Information I have used are

Sources

Reasons

Comments

Primary Sources

Three Year Financial statement of SAINSBURY’S plc and M & S Plc

(2006-2007-2008)

Annual reports give the most valuable information about a company performance. It is one of the main sources of reliable and valuable financial and non-financial information as they are subject to an audit before released.

I download them from the Company website. I have created a special Excel sheet with formulas to calculate the ratios required.

Sainsbury’s website

SAINSBURY’S website was of great help in this analysis. It was properly designed with all the information. It was daily updated with the press release.

Join now!

I spent many weeks on browsing, gathering information, printing reports etc. It was huge website, so it was quite difficult to find the required information. I sign up with the website to keep myself updated.

Secondary Sources

Financial Websites

Financial websites like Yahoo! Finance and Reuters were also used to gather key information like industry statistics and company overviews.

I browsed different financial websites to find and note down all the information I could find about the companies. The sites also helped me significantly in writing the economic overview and industry brief sections.

Newspapers and Magazines

Business Magazine like Financial ...

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