Apollo Hospitals case Study

The first 200 words of this essay...

CASE ANALYSIS

APOLLO HOSPITALS

FIRST WORLD HEALTH CARE AT EMERGING-MARKET PRICES

MAN 6726 STRATEGIC MANAGEMENT

DOMINICAN REPUBLIC Professional MBA

Prof. José R. de la Torre

Prepared by:

Rafael Rivas Herrera

July 24th 2010

Apollo Hospitals Group in India is the acknowledged leader in bringing super speciality world class healthcare to India. It is presently the largest integrated healthcare company in Asia, holding 35% share in the market for private tertiary care and the first to attract foreign investment. 1, pg.3

According to the authors of the case, Health Care is fundamentally a local business. Most other industries have already gone global, yet health care seems to remain outside this globalization spectrum, with no global health care player yet in play, or is there? Dr. Reddy's dream is to bring health care to the majority of the Indian population as well as the rest of the world. Apollo has constantly proved its ability at tackling new business opportunities in local and international markets. They proved their local worthiness with feats such as the development of new hospitals in Delhi and Hyderabad. Even though Apollo enjoyed a good brand in Chennai, they