• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

appeal and importance of visitor attractions

Extracts from this document...

Introduction

Unit 18: the Appeal and importance of UK Visitor Attractions Suits You With this assignment I will be concentrating on 2 different types of attractions one built and one natural. Built - Alton Towers Natural - City of Caves Nottingham I will be looking at these two attractions to see how they appeal to 3 different types of customers, these are:- * A family of inbound tourists, with children of 12 and 14 years old, from Spain * A corporate visitor who wants to organise a visit which incorporates entertainment and a meal for a group of 14 clients. * A Wheelchair user who is visiting the UK for a couple of days with a friend. Alton Towers A family of Inbound tourists, with children of 12 and 14 years old, from Spain:- Location The location of this attraction is ideal as there are plenty of towns and villages around and also this is not far from a few airports. It is close by Manchester so if they flew in to Manchester Airport then this attraction would be ideal. Opening Times The opening times for this attraction are limited due to time of the year. The attraction is closed from November to March. But the theme park does open for special events such as Halloween or closure of rides. On the other hand when the theme park is open through the rest of the year then the opening times would be: Opens at 10am the closes depending what day and what events are on. Transport Links The transport links for Alton Towers is quite good. The closest train stations are Stafford and Uttoxeter; there are regular bus services from these train stations to the theme park. Also National Rail put on a coach trip to the theme park. ...read more.

Middle

A wheelchair user who is visiting Manchester and its outskirts for a couple of days with a friend Location For this group the park is situated quite well. It is easy to find and easily accessible. Opening times The opening times again are suitable for wheelchair users. It opens at 10 this gives the person plenty of time to sort themselves out and get to the theme park. Transport links As before the transport links are good, but may not be suitable for a person in a wheel chair as if they go on a train then they would have to mess about at the train stations also on the train getting on and off them, also there are facilities at the train station to help them but it would still mean to mess about.. So the best thing for them to do is either a coach (if possible) or driving there. Products and services specific to their needs They have disabled parking available. Instead of messing about with your wheelchair when you are there you can hire a wheel chair from the theme park at �20 refundable deposit, but limited available so always best to book in advance. There are lifts to all floors of all the hotels, shops, and restaurant and games rooms. Special access to the spas. If you provide proof of disability then you can also be eligible for a wristband that helps when queuing, you will not have to wait in the standard queue. All toilets around park have at least 1 accessible toilet for disabled people. Cost of Visiting Prices are shown below for the different parts of the theme park:- Attraction Price Theme Park On the day - �18 By phone - �15 Online 1 day - �14 Online 2 days - ...read more.

Conclusion

This could improve on their custom as more people would notice this instead of not going near it. Also as for the length of the tour it could have been made a bit longer with more different years included in this. For Adults: They could improve to attract more for adults by offering a bit more then just a rock gift shop. They could arrange to have more seating around and maybe make the tour a bit longer. As for the interpretation techniques they could advertise a bit more e.g. posters, TV adverts For Children: What they can improve on to attract children is to get some interactive screens with educational games in the reception for them to enjoy. Also maybe clothes like what they use to used when the caves was a tannery or war time shelter. With advertising maybe TV adverts, adverts in magazines, posters. For Overseas Visitors: They could attract other visitors from overseas by supplying leaflets, signs, and websites in different languages. Also getting staff in that can give the talk in the different languages. For Groups: For the groups what they could do to improve is make the tour longer and more exciting depending on their reason for the visit. For Special Interest Groups: With this group they could have TV adverts, magazines, magazines directed at archaeologists. Special needs (Special needs can be anyone from women with children to people with a hearing impairment): For this particular group a good start to improve is to offer the leaflets and signs in brail for the visually impaired. For the hearing impaired maybe a information sheet with the actors lines or maybe even the DVD of the tour with subtitles. For women with children maybe they could supply a carry system for those children who can't walk and maybe closer toilets, as their wasn't any here them. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Tourism, Transport & Travel section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Tourism, Transport & Travel essays

  1. Describe the products and services provided by one built and one natural UK visitor ...

    This means that it allows two people for the price of one ticket to visit Madame Tussauds. Students who study full time and hold a valid ID card are provided with a 40% discount on tickets. It also offers discounts on group packages if a person books for 10 people

  2. Dissertation on medical tourism. Most of the publications on medical tourism are focused ...

    Spa tourist motivation Spa tourists (healthy person that is looking for some quality time to spend or patient with medical issues that is receiving some treatments) often find exotic locations as a final stimuli in making their decisions. Usually it is destinations that are based next to water resorts, as

  1. Tourism Development in Heritage Cities.

    And can a city justify itself as a convenient residential location if its reputation is that of an expensive, awkward place to strangers? For the many reasons exposed above, a number of active city managers and tourism authorities in Europe and elsewhere have recently focused their attention on supply-side policies.

  2. Religious Understanding and Tolerance Tour. This paper is aiming to produce a new ...

    This allows the tourists the opportunity to see easily how three different worshiping places for the monotheistic religions exist within an area of one square kilo meter. The tour would cover four key sites in greater detail. Firstly, the Mosque of Amr Ibn El-Aes, erected in 642AD by the commander of the Islamic army which conquered Egypt in 641AD.

  1. The Great Wall of China and The Petronas Towers

    The Great Wall is by far the most famous fortification in the world, stretching more than 8,850 kilometres across China. (BBC, 2009) Its early origins can be seen from the 5th century through to 1644 when Beijing was taken by the Mongols from the North at the Shanhaiguan entrance of the Great Wall.

  2. Marketing audit- Park Grand Hotel, Paddington, London

    Opportunity 1. Olympics in 2012 will bring more international guests which will notice the brand and its properties. 2. Paddington becoming a business hub so professionals will prefer this area more and more in the future. Threats 1. Upcoming hotels and strong competition 2.

  1. Health and Spa Tourism

    The combination of mineral springs and mud are favourable for year-round treatment, rehabilitation and recreation. Also Bulgaria is one of the first places in the world in a variety of herbs with great medicinal properties. This enormous wealth of natural factors, combined with modern hotels and spas allow for year-round treatment.

  2. The development of tourism and its importance to the economic development of Kenya

    they behave as tourists, why they choose particular types of tourism, what tourism means to them, and why their ?tastes? in tourism may change.[7] Attempting to define ?demand? as a concept is a complex task and often depends in the disciplinary perspective adopted by the researcher.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work