Apple and Microsoft Company Analysis

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Apple and Microsoft Company Analysis

Contents

1.0 Introduction.................................................................................4

1.1 Objectives...........................................................................4

1.2Methodology.........................................................................4

1.3 Structure..............................................................................5

2.0 Apple Computers Inc .......................................................................6

3.0 Microsoft......................................................................................6

4.0 Share Price fluctuation.......................................................................7

5.0 Company Value...............................................................................7-8

6.0 Total Revenue.................................................................................9

7.0 Apple Pest Analysis........................................................................10-11

8.0 Recommendation...........................................................................12-13

9.0 Appendices..................................................................................15-19

Executive Summary

The objectives of this report are to research two companies in this case Microsoft and Apple and provide graduates with a recommendation on one ore both organisations.

It was concluded that although financial information is important when considering a job other factors also have a bearing such as job satisfaction and interest in the area/department the graduate wants to work in There is no correct decision to be made although both companies are financially secure Microsoft offer better job security and a possible better financial package due to their larger turnover and greater market share. When choosing between the two companies its all down to what the graduate requires. If job security and financial factors are important and the employee does not mind being a small cog in a big machine then they should choose Microsoft. If the graduate prefers