Arguments for and against advertising

The first 200 words of this essay...

Task 2

Arguments for and against advertising

Advantages

* Advertising provides information to consumer who may not otherwise discover the product.

* It increases sales, which leads to higher production and possibly more jobs.

* Competition is encouraged through advertising, which should again result in lower prices.

* T.V and newspapers are subsidised through their advertising revenue.

* Employment is created in the advertising industry.

Disadvantages

* Higher prices can be the result if advertising is unsuccessful because increased sales revenue does not cover advertising casts.

* It can lead to exploitation. Advertising can tempt people to buy what they do not need or cannot afford, or encourage them to buy products that may be harmful. (E.G Alcohol), but which have a tempting, advertising created image and appeal it. Can also encourage people to want more materials possessions, and its appeal may be an emotional one, rather than a rational one.

The different methods of advertising

* Informative advertising.

* Persuasive advertising.

Informative advertising is designed to increase consumer awareness of a product. Examples include the classified ads in the local newspaper, new share offers, grants