Article analysis Burnes, Bernard. "Managing change and changing managers from ABC to XYZ." The Journal of Management Development. 22. no. 7 (2003): 627.

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RESEARCH TOPIC Managing change and changing Managers from ABC to XYZ. Introduction and Overview of Article Companies have to embrace change either in technology, processes, structure or managing style in order to stay current and competitive in the current climate. However, as Salerno and Brock (2008) put it, change only becomes a reality within a business or organisation when its individual members commit and carry out the new initiative, accommodate the new structure, follow the new system, or turn out the new product. In order for individual members to make changes to their actions and behaviours, change projects have to be led by managers who have the necessary attributes to influence and to implement the projects. The following article argues that the alignment of managerial development and organisational change as parallel and linked activities could create good leaders and increase their competitiveness.  This assessment is tasked to show whether argument is valid. ArticleBurnes, Bernard. "Managing change and changing managers from ABC to XYZ." The Journal of Management Development. 22. no. 7 (2003): 627. ThemeOrganisational Change and Management DevelopmentArticle Aim & Article SummaryThe article presents an argument that in an age where good leaders are at a premium, and where continuous changes appears to be the order of the day, organisations need for alignment organisational change and management development so as to maintain and increase their competitiveness.This article is split into 2 main components. It is led by the discussion on organisation change projects fails which the author largely
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attributes it to the absence of good leadership.  And the second part is a case study comparison of two companies ABC and XYZ to illustrate how different managerial approach affects the outcome of organisational changes.The article aims to present that since both managers and organisations have to develop constantly to remain competitive, both activities should be aligned so that managers can develop and hone their skills and organisation change projects will have a ready source of participants.Research Methodology – Accuracy, Reliability and ValidityFor the first component on why change fails, the article relied heavily on secondary research based on quantitative ...

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