Attempt to discuss service operations within visitor attractions, and identify the challenges in delivering service quality to customers. We have also included a brief discussion on service operations and a definition of visitor attractions.

The first 200 words of this essay...

CONTENTS PAGE

PAGE 2 TERMS OF REFERENCE

PAGE 3 EXPLANATIONS OF SERVICE OPERATIONS

PAGE 4 CATEGORIES OF VISITOR ATTRACTIONS

PAGE 6 SPECIFIC SERVICES IN VISITOR ATTRACTIONS

PAGE 7 CHALLENGES TO VISITOR ATTRACTIONS OPERATORS

PAGE 12 CONCLUSION

PAGE 13 REFERENCES

PAGE 14 BREAKDOWN OF GROUP MEMBERS PARTICIPATION

TERMS OF REFERENCE

This report has been requested by Siobhan Drummond as part of our ongoing assessment in the module titled Service Operations. In it we will attempt to discuss service operations within visitor attractions, and identify the challenges in delivering service quality to customers. We have also included a brief discussion on service operations and a definition of visitor attractions.

This report is to be submitted on 16 March 2004.

SERVICE OPERATIONS

First we will define service. According to Nevan (1999) the noun "service industry" is defined in the 1978 Pocket Oxford Dictionary as "providing services, not goods", with goods being defined as "moveable property, merchandise". It is noted that the manufacturing industry produces an actual tangible product, a product that you can purchase and physically take home with you. However, in the service industry the product purchased or provided