Authentics VS Fakes in Global Industry

The first 200 words of this essay...

Authentics VS Fakes in Global Industry

Prepared by Ranee Sirirushneekorn

Submitted to Professor Stephanie Hughes

Business Strategy, Implementation, and Control

MGT685

Spring 2005

Northern Kentucky University

Personal Learning Paper: Reading in class and Business Week article "FAKES!"

The concepts from strategic management that we covered in class for the past four weeks are definitely reflected in the real world of business. Several theories and strategies mentioned in class mostly related or can be beneficially applied to the current business environment. The increase in global trade or globalization made business much more aware of external environment factors; i.e. up-to-date trends and technologies in order to sustain a competitive advantage or to at least survive in the intense competition as addressed in Chapter 2 or two??? (Dess, Lumpkin, Taylor, 2004). Furthermore, according to Chapter 3 or three????, companies need to constantly pay attention to the internal environment; i.e. input such as material, knowledge workers, and intellectual property within the company to capture the relevant information in order to adapt or maintain an effective strategy.

Overall from the article "Fakes!", an ever-rising flood of fakes is coming into the world market. According