GDBA/MBA24/MSc14

Cases in Operation Management

07 15826

Case Study:” Aylesbury Pressing “

By: Donna Oftadeh

ID: 0824376

Lecturer:

Due date: 24.11.2008

University of Birmingham

Aylesbury pressing, like other car assembly manufacturers tackled with high volume, variety and cost. It has different customers (Vauxhall, Nissan, Ford Honda and Rover), with high expectations and different product standardisation. They want best product at the exactly required quantity with on-time delivery. Aylesbury pressing has tried  to improve their efficiency by implementing different initial plans such as SAP, MRPII, kanban control, 7 tools of quality, SPC, FTT,5S, SOP. Although it improved during the recent years but it doesn’t seem that Aylesbury pressing satisfied the customers enough and it is in danger of falling from its current position in business.

1. Analysis

Strengths

It has made a lot of improvements over the past few years:

  • Reduced deficiency rate from 40 000 ppm (4%) to 1600 (0.16%) over the past eight years
  •  Increasing of its performance from 20% five years ago to 90 % today
  • Three kaizen blitz events , one of which reduced inventory by %32 and halved the loading time
  • Using kanban (invisible conveyor) method of signalling to trigger an action. This is a visual control tool for continuous improvement.

They researched a lot into the implementations available for directing, designing, delivering and developing their processes and production and tried to increase the efficiency. The three implantation plans that had remarkable impact on quality improvements are as follows:

  • Introduction of pakayoke devices in assembly cell to motivate operators to think of their own ideas.
  • Introduction of SPC after blanking and pressing for quality control by getting samples.
  • Supplier development programme which improved the supplier performance in quality, delivery, speed, responsiveness.
  • Some of the processes are really straight forward and they don’t seem to have any problem in such as: providing raw materials, final assembly and painting.

Weaknesses

It seems that there are some missing pieces in Aylesbury pressing operations and process management. The drawbacks are as follow:

  •  Time is an issue. The changeover time of blanking and pressing is relatively high. Some machines are more or less full-time dedicated which causes some processes to work in just %80 of their rated speed. Sometimes cell need rebalancing which takes some time.
  • Waste. There is 1% scrap rate as a result of changeover in blanking and pressing. Buffer inventory doesn’t match in quantity with the exact need of the customers.
  • Maintenance scheduling. Some of the machines are old (dies in pressing) and are difficult to adjust during the changeover time.
  • Quantity is an issue and does not meet the customers’ expectations. Also forklift driver is under pressure because of the stock congestion in the warehouse which cause sometimes wrong parts delivered. Volumes have to be managed in a scheduled way.
  • They manage the company in ad-hoc manner not in scheduled way. They have to have details of the exact quantities and time required which meets to a reasonable extent with the real schedule and timing.
  • Staffs are not committed.
  • Lack of experts and auditors
  • Lack of training
  • Part shortage despite of large downstream buffer inventories
  • In implementations they didn’t concern about cost. Implementations costs a lot of money and for trying different implementations in different units the company lost a lot of money. For example MPRII is a really expensive implementation plan and need a detail cost analysis in order to be chosen by the company.
  • Difficulty in forecasting

Opportunities

Customers are very successful and well-known car manufacturers. If Aylesbury is successful in satisfying them it can make a lot of benefits. It is a long-term investment and can increase the company’s profit if Aylesbury pressing is productive and efficient enough to satisfy their customers’ expectations and needs.

Threats

Aylesbury pressing provides products for different car companies with variety of products, needs and peculiarities. This makes control of the processes and operations more complicated and by increasing the changeover time and consequently the cost.

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Another threat to the company which has always an influence in companies’ efficiency is political and economic climate of the world. Some significant factors which influence the companies’ productivity are: petrol price, car demand and regulatory changes (external threats).

Bottlenecks

Which of the processes’ efficiency is more dominant on meeting the customers’ needs? What are the bottlenecks in assembly line? The figure below illustrates the main processes with their allocated times.

A-Raw material purchase          

B-Blanking process

C-Pressing

D-Assembly

E-paint

F- Final Assembly

G-H-Dispatch

Figure ...

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