Before explaining how Apples philosophy & corporate culture have affected its handling of ethical issues, we should take a glance at the uniqueness of Apples philosophy and culture.

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Before explaining how Apple’s philosophy & corporate culture have affected its handling of ethical issues, we should take a glance at the uniqueness of Apple’s philosophy and culture.

  • Having some loyal customers who work as “evangelists” and draws in more customers to the “Mac cult”.
  • Encouraging debates on ideas and a motivational vision for employees.
  • Elimination of layered organizational structure.
  • Fast-paced, innovative work environment instead of traditional office hours.
  • More careful customer relation management. Providing proper training to the employees that are directly connected to consumers and also good remuneration to motivate them.
  • As a concerned firm toward environment.
  • Integrity in every dealings, Innovation and ensuring high quality products.
  • Ensuring proper labour rights for its suppliers in different parts of the world.

From the above points, it can be assumed that Apple is a very responsible as well as an innovative firm with some unique corporate characteristics. Now these issues have some contradictory outcomes when it comes to their ethical issues.

Apple is very much dedicated to maintain the quality of their products as if Apple has become the synonym of Quality. Now with such a constant improvements of their products they have build up a customer group so strong that they have been able to achieve huge sales despite of having some problems in their product.  

One of the four principles contributing to their “integrity” is confidentiality. In the case, the problem was stated that the iPhones could collect data on phone’s location. Icials claimed that this was breach of privacy. Apple has responded to this issue by correcting the problem with new software. However, it remains a controversial issue.

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As mentioned above Apple is responsible towards reducing environment pollution. For this they provided transportation service to its employees, which were run by bio-diesel to lower emission as well reduce fuel costs. To reduce the e-waste Apple uses recyclable materials for their products. Customers can trade old apple products and get discounts in the new products.

As innovation is one of Apple’s major strength, it has also given some contradictory situation for them. Apple is very much insistent in protecting their product ideas, design and these have leaded them to many lawsuits some of them, which were on their favor, ...

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