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Book review of 'Blink' written by Malcolm Gladwell

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Book review of 'Blink' written by Malcolm Gladwell Introduction Most of us believe the more time you spend and the more information you gather, you would be better off with the decision. A person, a company or even a government collects the most possible amount of information for the most cases and take example from it for future reference. They believe this helps to build contingency planning and 'we' seem to agree with this vague idea. Nevertheless as you gather more information webs amongst your ideas expands endlessly and decisions become difficult to make. Eventually a lot of information would cause chaos. Obvious problem happens in an emergency. Slow analysis and deep thinking will cause a trouble tragedy. In this emergency occasion the first thought passing through your head might be the better answer. 'Blink' is about this snap judgement that is enormously quick and the book is proving decisions made very quickly can be every bit as good as decisions made cautiously and deliberately. ...read more.


In this case, the market, the producer or even consumers must take adventure on the feelings they received in the first moment. Dealing with information - The author also suggests it is essential to train the process of obtaining snap judgement and learn dedicated information in order to extract them and cope with the emergency situation. Our mind faced with a life-threatening situation, drastically limits the range and amount of information that we have to deal with. Therefore, this means that we need experiment on making decisions and the experiment could me obtained by screening the happening around specific environment and what you are doing in the specific moment. The experience will be remained in the area of unconsciousness and will act as strong evidence that will eventually enable us to make perfect snap judgement. Boeing - Group Presentation Company The seemingly image of Boeing shows a perfect example of how multinational company should move quickly and spontaneously in order to adapt to the ever-changing environment of the business market. ...read more.


should train ourselves so we do not give anyone any preconception whereas I still believe he did not brought enough evidences that can clearly define 'Blink' in scientific definition. Recommendation Gladwell brought up interesting ideas such as 'first two seconds impression' or 'thin-slicing.' The book explains importance of first impression and by inserting a lot of reality examples such as 'Harding' it is easy to read. In terms of business it is not entirely concentrated on such topic however I believe management team could recommend this book to their employee so that they learn how they could upgrade their first impression. In addition the ideas in 'Blink' could be adapt to management decision-making processes and will help the company in such ways of Boeing. Although evidences Gladwell brought up is not entirely meaningful or understandable, if it is true and if the ideas could be explained more it would be one of the most creative book of the world. It is recommendable book because it gives you time to think about yourself and gives time to change negative impressions about yourself. Junyoung Ahn 1 ...read more.

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