• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

BPR Assignment

Extracts from this document...


Business Process Re-Engineering > Course Name and Number : Business Process Re-Engineering - 115 > Program / Major : MBA (Innovative Management) > Submission Date : November 10, 2008 > Date Program was Started : February 4, 2008 > Type of Course work : This course work is complete research based analysis of IBM's downfall and revitalization through re-engineering. Research has been done referring books and from internet. > Research Question or Problem: Critically examine and discuss why reengineering became necessary at IBM. Examine the main factors employed by Louis Gesrtner to successfully reengineer IBM? Executive Summary A company's negligence towards its customers' needs and requirements can create a complete disaster. Nevertheless, re-engineering of the process which needs attention can again revitalize the company. In this course work we will critically examine and discuss why reengineering became necessary at IBM by looking at the problems they faced and the route causes of those problems. We will also look at the main factors employed by Louis V. Gerstner Jr. to successfully reengineer IBM. Introduction to IBM "The company which became IBM was founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York. It was incorporated as Computing Tabulating Recording Corporation (CTR) ...read more.


This was the time when IBM adopted re-engineering tool to prevent the organization from losses and to revitalize its growth. Necessity for Re-engineering and why re-engineer: Reengineering is very essential for the organization as it takes back the organization to its basic and re-examine their very tools. Business process reengineering is a tool which not only focuses on improving but brings reinventions in the organization which doubles up the speed of performance of the organization by strengthening its basic structure. It is one approach for redesigning the way work is done to better support the organization's mission and reduce costs. Reengineering starts with a high level assessment of the organization's mission, strategic goals, and customer needs. There were other alternatives also available but as the organization was facing severe losses the best option available for them for quick recovery was business process reengineering. Actions taken by Louis Gerstner Louis Gerstner was appointed as the chairman and executive officer of IBM to manage the crises situation and to fetch positive results. He first concentrated on the critical areas of the business by following the rule of first thing first. ...read more.


Working with IBM Business Partners enables companies to leverage the skills they need to build compelling solutions; advanced IBM technologies provide the tools to support IT and business process optimization. Conclusion: An intensive customer focus, superior process design and a strong and motivated leadership are vital ingredient to the recipe for the success of any business corporation. Reengineering is the key that IBM adopted to achieve success. BRP does not offer a miracle cure on a platter, nor does it provide a painless quick fix rather it advocates strenuous hard work and instigates the people involved to not only change what they do but targets at altering their basic way of thinking itself. To get the most out of strategy as discussed above, companies must have clear objectives, let staff take initiatives, resource a significant programmed and be determined to drive through necessary changes. As we have studied, BPR can be implemented for those companies who want total reinvention not just small improvements. As authors argue that organizations must analyze existing process and then try to redesign it. So I think Louis Gerstner needs to focus. Nevertheless, he must have to have strategies which make those processes better to increase profits and have customer satisfaction. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. MIS implementation in IBM

    4.0 IMPERATIVE TO TRANSFORM THE STRATEGIC SALES FUNCTION One could argue that there is no other single business function as important to a Company's performance and yet so uncontrolled as Sales. This phenomenon is especially exaggerated in the arena of large, complex, strategic selling, meaning those sales that require 1)

  2. Managing Change in Organization

    In the process re-engineered environment there was: Workforce Empowerment: Employees were empowered within a framework of performance measurement. Process-team working enabled members of the workforce to make managerial decisions & within the process & the combination of autonomy with measured performance provided accountability.

  1. Ryanair assignment - analysis and enviromental concerns

    This allows Ryanair to fit in 2 extra flights a day yielding �4.4m per aircraft per year, (All� and Schmitz, 2004). � Operating with a flat structure and small headquarters to achieve low overhead costs. � Point to point: No hub and spoke, lowers cost as no through-services are required.

  2. General Management - organisation, leadership and theories.

    The possibility of them sacking, demoting or disadvantaging us may well secure our compliance. We may also follow them because they show leadership. As we have seen, the latter is generally something more informal - the ability to make sense of, and act in, situations that are out of the ordinary.

  1. Innovation For Business Success. It is possible to be innovative in both large ...

    Toyota is not without its problems as seen in the 2010 product recalls; however these can be put in perspective as part of 13 | P a g e what comes with being on the edge of innovation. Apple too has had its quality problems, and in services, Google has had similar service glitches and difficulties.

  2. Since many failures of cross-border acquisition assigns blame to the cultural differences, or precisely, ...

    On the contrary, US has a high individualistic culture. People in such individualistic culture are more focused on the people who they perceived as in-groups (Hofstede, 1991, cited in Brock, 2005). In the context of business, American people are more likely to display initiative and emphasise their personal rewards or duties (Hofstede, 1991, cited in Brock, 2005).

  1. Managing financial resources and decision assignment

    IV. Main body 4.1. Sources of finance and its advantages & disadvantages Alan Simpson has privately developed an anti-detergent chemical and with his colleague Geoff has developed a filter for use with the chemical. In order to do this, the company can have private source such as friends and relatives, credit unions, partners etc.

  2. Individual assignment by Katerina Gavrielidou - Opportunity recognition in Franchising and Entrepreneurship

    It is essential to know the difference between them which can distinguish a successful business venture from an entrepreneurial disaster. Next step of the essay is to analyze the existence of entrepreneurial opportunities as well as the existence of franchising opportunities.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work