BTECH HIGHER NATIONAL DIPLOMA- Marketing

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LONDON SCHOOL OF BUSINESS AND MANAGEMENT

NAME: DEEPAK DEVGAN

STUDENT ID: LON 1010111

COURSE LEVEL: NQF LEVEL 4: BTECH HIGHER NATIONAL DIPLOMA

MODULE: MARKETING

ASSESOR: REZA ABOUTALEBI

Table of Content

Abstract...........................................................................Page 1

Introduction......................................................................Page 2

Compare alternative definition of Marketing.............................Page 2

Characteristics of a Marketing Oriented Organisation................Page 3

Elements of Marketing.........................................................Page 3

Benefits of Marketing Approach............................................Page 4

Macro and Micro Environmental Factors.................................Page 4

Segmentation criteria.................................................................Page 5

Factors influence the choice targeting strategy..................................Page 6

Buyer behaviour affects marketing activities.....................................Page 7

How product are developed to sustain competitive......................Page 8

How distribution is arranged to provide customer........................Page 9

How prices are set to reflect an organisation's...........................Page 9

How promotional activity is integrated......................................Page 10

Additional elements of extended marketing plan........................Page 11

Conclusion........................................................................Page 11

References........................................................................Page 12

Abstract

This report is prepared with the aim to help the Marketing activities for the Murphy's manager for guide about the concept of segmentation, targeting and positioning. As many other large companies, Murphy's also looking to expand their business activities and increase the volume of sales in Offices. The main aim to submit this