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Business analysis - For smart phone technology, AAPLs two closest competitors are Google (GOOG) with their Android phones, and Research In Motion Limited (RIMM) with their Blackberry phones.

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  • Essay length: 1813 words
  • Submitted: 15/02/2012
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University Degree Management Studies

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AAPL - A Business Analysis Pt2

When researching a company for a business analysis report, a SWOT analysis is not the first and final step; it is important to figure in many other factors. One such, and very important, factor is financials. Even though much can be learned from the SWOT analysis, the income statement, balance sheet, and cash flow are not always taken into consideration during that portion of the business analysis. It is imperative that one researches a company's financial well being when contemplating whether or not to invest in said company.

AAPL's income statement shows that in 2007 that they had a total revenue of $24.578 billion and a gross profit of $8.152; the following year (2008) total revenue was up a little more than 50% at $37.491 billion, and gross profit was up more than 60% at $13.491 billion. In 2009, AAPL showed signs of much slower growth; total revenue was up only about 14.5% at $42.902 billion and gross profit was up a little more than 25% at $17.222 billion. This slowdown in growth could be attributed to the world economic slowdown that was occurring around the same time. Looking into

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