business creativity and innovation

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Executive Summary

In the era of technology, human must try to facilitate technological innovations in every aspect in their life. As technology can reduce cost, manpower, and every other resources that an organization may use to smoothen its business operations. Embracing such philosophy is what the extent report about, as the author was able to demonstrate how the latest technological innovations can facilitate and enhance the education sector in the Asian Pacific region.

The report contains an explanation of the sponsored company IBM, and how it will stand its competitors in the market through the use of sophisticated marketing tools to gauge the ability of existing market competitors' influence on IBM's products and services. Furthermore; the report contains details of the product in terms of functionality, features, and design, as well as a complete Implementation plan for its deployment.

Table Of Contents

1.0 Introduction 3

2.0 General Target Market 4

3.0 The creative process 5

4.0 Objective Finding 6

5.0 Problem Finding 7

6.0 Competitor Analysis 8

7.0 Idea generation 11

7.1 Mind Map 11

7.2 Concept Fan 13

7.3 Attribute listing 14