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Business enviroment assignment. The purpose of this report is to provide readers with clearly identification of the mission, objectives and responsibilities of Unilever within Vietnam. Besides, it also mentions and investigates the economic status in Viet

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BANKING ACADEMY, HANOI BTEC HND IN BUSINESS (FINANCE) ASSIGNMENT COVER SHEET NAME OF STUDENT Ho�ng Tr� Ly - Selena (F03B) REGISTRATION NO. F03 - 101 UNIT TITLE Unit 3: Business Environment ASSIGNMENT TITLE Multinationals in Vietnam Environment ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ms. Mary Eloisa Esmenda SUBMISSION DEADLINE 17 November 2010 I, hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. Signature Date ---------------------------------------------------------------------------------------------------------------- FOR OFFICIAL USE Assignment Received By: Date: Unit Outcomes Outcome Evidence for the criteria Feedback Assessor's decision Internal Verification Identify the mission, objectives and responsibilitie s of an organization within its environment (1) Identify the mission, values and key objectives of an organization and assess the influence of stakeholders a Evaluate the extent to which an organization achieves the objectives of three stakeholders b Explain the responsibilities of an organization and strategies employed to meet them c Investigate the economic, social and global environment in which organisations operate (2) Explain how economic systems attempt to allocate and make effective use of resources a Discuss the impact of social welfare and industrial policy initiatives on organisations and the wider community b Evaluate the impact of macro economic policy measures and the influence of the global economy on UK-based organisations and stakeholders c Merit grades awarded M1 M2 M3 Distinction grades awarded D1 D2 D3 Outcome Evidence for the criteria Feedback Assessor's decision Internal Verification Comments by Assessor - Common Skills Assignment ( ) Well-structured; Reference is done properly / should be done (if any) Overall, you've Areas for improvement: ASSESSOR SIGNATURE DATE / / NAME:.......................................................................................... (Oral feedback was also provided) STUDENT SIGNATURE DATE / / NAME : ............................................................................. FOR INTERNAL USE ONLY VERIFIED YES NO DATE : ........................................................................... VERIFIED BY : ........................................................................... NAME : ........................................................................... ...read more.


A lot of Unilever's product advertisements are now being shown on the television all day long. The pictures of those products are also printed on many magazine and newspapers. Contrary to "above - the - line", "below - the - line" is an indirect marketing campaign. By doing personal selling (such as sale promotion), Unilever has taken a long step in Vietnam's market in a short period of time. INTRODUCTION Vietnam is a densely populated developing country whose economy has been recovering from the war. After the economic reform Renovation policy in 1986, the Vietnamese government commits to economic liberalization and international integration. State owned enterprise was established in Vietnam. However, they did show the weaknesses like backward technology and small scale business. This required Vietnamese government to adopt economic policies to make the economy prosper, one of which is privatization. The number of privatized enterprises has increased pronouncedly. In 2004, Vietnam privatized 715 enterprises and at the end of 2004, there were 2.242 privatized enterprises (Civillawinfor, 2008). Since the economic reform Renovation in the mid-1980s, Vietnam's economy has been expanding and it is expected to continue on that upward way in spite of current economic restraints. In spite of the 1997 Asian economic crisis, the Vietnam's economy had much more immunity to this crisis than many neighboring economies, primarily because Vietnam did not have a stock market or an internationally traded currency at that time. Vietnam's economy develops step by step and has achieved some success. A sustained growth rate of around 8% for over 15 years shows great progression. It is one of many reasons for the increasing number of foreign investors. In 2007, Vietnam received over US $20 billion of foreign direct investment (FDI). FDI is recorded to increase by 70%, compared with the data in 2006. In the same year, more than 1,500 new projects are carried out in Vietnam. ...read more.


[online] [accessed 15 November 2010]. Available at: <http://www.sggp.org.vn/vankien/2006/7/54415/> 14. Lan Huong (2007) Ch�nh s�ch c�ng nghiep cua Viet Nam v�n c�n nang t�nh menh lenh [online] [accessed 14 November 2010]. Available at: <http://www.hanoimoi.com.vn/newsdetail/Kinh_te/130172/chinh-sach-cong nghi7879p-c7911a-vi7879t-nam-v7851n-con-n7863ng-tinh-m7879nh-l7879nh.htm> 15. Luu Van (2010) Unilever Viet Nam d�n nhan hu�n chuong Lao �ong hang Nh�t [online] [accessed 14 November 2010]. Available at: <http://www.baomoi.com/Info/Unilever-Viet-Nam-don-nhan-Huan-chuong-Lao-Dong-hang-Nhat/45/4092621.epi> 16. Nam.N (2010) Quy Unilever Viet Nam h� tro g�n 5 ty d�ng gi�p d�ng b�o c�n kh� khan [online] [accessed 13 November 2010]. Available at: <http://www.hanoimoi.com.vn/newsdetail/xa_hoi/304527/quy-unilever-viet-nam-ho-tro-gan-5-ti-dong-giup-dong-bao-con-kho-khan.htm> 17. Neil.N (2010) Vietnam vs US in the most current recession [online] [accessed 16 November]. Available at: <http://talk.onevietnam.org/vietnam-vs-us-in-the-most-current-recession/> 18. Nhung thoi ky bi�n dong cua n�n kinh t� Viet Nam: Ban ch�t cua v�n d� v� giai ph�p cho tuong lai (2008) [online] [accessed 16 November 2010]. Available at: <http://forum.ipl.edu.vn/showthread.php?t=303> 19. Seton Hall University (2008) Unilever networking and recruiting event [online] [accessed 17 November 2010]. Available at: <http://www.shu.edu/news/article/106757> 20. SupplyChainDigest (2008) Pressure group [online] [accessed 12 November]. Available at: <http://www.scdigest.com/assets/On_Target/08-05-05-1.php> 21. Thanh Trung (2009) Unilever Viet Nam chuy�n th�nh cty 100% v�n nuoc ngo�i [online] [accessed 14 November 2010]. Available at: <http://taichinh.saga.vn/congty/vanhanhkinhdoanh/19035.asset> 22. TNVN (2010) Ba nam gia nhap WTO: Nhung th�nh tuu n�i bat [online] [accessed 15 November 2010]. Available at: <http://www.baobacgiang.com.vn/11/59048.bgo> 23. Unemployment in Vietnam (2010) [online] [accessed 17 November 2010]. Available at: <http://nxhaivn.wordpress.com/> 24. Unilever (2010) Customers-suppliers [online] [accessed 12 November 2010]. Available at: <http://www.unilever.com/sustainability/customerssuppliers/suppliers/?WT.LHNAV=Suppliers> 25. Unilever (2010) Employees developing [online] [accessed 12 November 2010]. Available at: <http://www.unilever.com/sustainability/employees/developing/?WT.LHNAV=Developing_&_engaging_our_people> 26. Unilever (2010) Employees rights [online] [accessed 12 November 2010]. Available at: <http://www.unilever.com/sustainability/employees/rights/?WT.LHNAV=Respecting_rights> 27. Unilever (2010) Employees well-being [online] [accessed 12 November 2010]. Available at: <http://www.unilever.com/sustainability/employees/wellbeing/?WT.LHNAV=Health,_safety_&_well-being> 28. Unilever (2010) Marketing [online] [accessed 12 November]. Available at: < http://www.unilever.com/sustainability/consumer/marketing/> 29. Unilever (2010) New home care liquid plant [online] [accessed 13 November 2010]. Available at: <http://www.unilever.com.vn/aboutus/newsandmedia/pressreleases/2010pressrelease/newhomecareliquidplant.aspx> 30. Unilever (n.d) Dividends [online] [accessed 16 November 2010]. Available at: <http://www.hul.co.in/investorrelations/shareholder_info/Dividends.aspx> 31. Unilever (n.d) Mission [online] [accessed 12 November 2010]. Available at: <http://www.unilever.com.vn/> 32. Unilever (n.d) Values [online] [accessed 12 November 2010]. Available at: <http://www.unilever.com/sustainability/strategy/values/> 33. Unilever Executive (2010) [online] [accessed 17 November 2010]. Available at: <http://annualreport09.unilever.com/our_company/unilever_executive.html> ?? ?? ?? ?? 1 ...read more.

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