Business Ethics and Corporate Social Responsibility.

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Introduction

BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY I have been asked to write an essay on the Business Ethics and Social Responsibility of my given company, Unilever. The purpose of this essay is to give a good understanding of what Ethical Business practise and corporate Social Responsibility is and how my company personally goes about fulfilling all their obligations to their stakeholders of Unilever. I will do this by obtaining information on both the terms in the question and then about the company and then explain it in my words and complete the question as deeply as I can. I will obtain the information by various means such as websites, textbooks, newspapers, business journals, etc. In addition, the Unilever annual report and other company literature has been collected from the Unilever website. I'm going to start of by briefly explaining what the terms Business Ethics, Corporate Social responsibility and Stakeholders mean so when you go onto reading the essay you know what you're reading about. The general meaning of Business Ethics is knowing what is right from wrong in the place you work but then more importantly making sure you're doing the right thing. Corporate Social Responsibility is grouping various corporate goals and then evaluating the outcomes by both profitability and the judgements of social desirability.

Middle

Furthermore, the social dimensions of sustainable agriculture were a top concern. Stakeholders fingered the preservation of farming and rural communities, as a dominant issue in sustainable agriculture. UNILEVER'S CORPORATE PURPOSE Unilever devotes considerable time and energy to understanding and meeting the needs of consumer's worldwide. It aims to meet the every day needs of people everywhere, by using their international expertise to the service of local consumers. Unilever believes that the road to sustainable and profitable growth is based on their deep roots in local cultures and markets and on their commitment to the highest standards of corporate behaviour. Unilever's social investment is a guided by this purpose. Focused on the country's needs, it has taken a strategic approach to leadership development and channelled its resources behind the Unilever Foundation for Education and Development. The Unilever Foundation is a South African initiative aimed at improving the quality of life of South Africans through education. It has three main programmes: > Schools, > Tertiary education > Leadership development. CODES OF CONDUCT Like many multinational companies, Unilever believe that their reputation for high corporate standards is a key asset, which needs to be fresh and living throughout the business. There are more codes of conduct stated, but not all are necessary.

Conclusion

The Regional Presidents are responsible for delivering business results in their respective regions. Regional presidents report to either the director of the Foods division or the director of the Home and Personal Care division. ANALYSE In September 2000 Unilever announced its intention to focus on fewer, stronger brands to promote faster growth. The company's stakeholders feel that this can benefit towards the market. However, taking the role of a stakeholder, I feel that Unilever can become the leading manufacturing brands company multi-nationally if they do focus on lead selling brands. But maybe they can focus more on the less selling brands to increase sales. However, The Company is whittling its brands down to 400 (from 1,600) including familiar brands such as Dove, Lux, Lipton, Magnum and Calvin Klein fragrances. An Outlook of views on Unilever's performance varies. On 28 August 2001, Credit Suisse First Boston (CSFB) downgraded Unilever from a "hold" to a "sell" rating, highlighting analysts' and investors' concerns about the performance of Unilever and the integration of Best foods. However, Unilever bounced back stating that there are no concerns about the performance of Unilever and that they will keep to their corporate objectives. Drawing up to a conclusion, Unilever is defiantly "meeting the everyday needs of people everywhere" and that stakeholders, shareholders and investors are looking into a more in-depth approach to increase its market capability.

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