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Business Plan

Extracts from this document...

Introduction

BABYZONE JSC BUSINESS PLAN Tung oi, please help to insert a logo or picture to present company or product/service Nguyen Thi Thanh Xuan, CEO Chu Thu Thao, COO Nguyen Thi Thanh Minh, Product Director Nguyen Thanh Tung, CTO Mr. Mr. Pham Anh Tuan - Commercial Director Nguyen Luong Qui - CFO Company address: Head Office: Room 1201 Pacific Buidling 83 Ly Thuong Kiet, Hanoi, Vietnam Store: Km12 Highway No. 1A Hoang Liet, Hoang Mai, Hanoi, Vietnam. Company's website: www.babyzone.com.vn July 26, 2010 TABLE OF CONTENT (Tung oi phan nay nho lam ho chi cai link xuong muc duoi) 1. Statement of Confidentiality and Non-disclosure 2. Executive Summary 2.1. Summary (Xuan) 2.2. Solution (Tung) 2.3. Market (Tung) 2.4. Opportunity (Tung) 3. Company Overview (Thao 4. Product Summary (Minh) 5. Market Analysis Summary (Minh) 6. Marketing Strategy (Tung) 7. Technology (Tuan) 8. Financial plan (Xuan) 8.1. Assumption(Xuan) 8.2. Start-up funding (Xuan) 8.3. Use of fund (Xuan) 8.4. Exit strategy (Tung) 8.5. Breakeven analysis (Xuan) 8.6. Sales forecast (Xuan) 8.7. Personnel plan (Xuan) 8.8. Projected profit and loss (Xuan) 8.9. Projected balance sheet (Xuan) 8.10. Projected cashflow (Xuan) 8.11. Business ratios (Xuan) 9. Appendix (Xuan) Statement of Confidentiality and Non-disclosure Executive Sumary Summary Babyzone JSC is a joint stock company providing all brand-named imported baby products to local customer in Vietnam through on-line sales. Babyzone JSC's target market consists of over 6,000 customers who spend $1,200 annually. Babyzone was founded in January 2010 and is presently in its start-up stage Solution Babyzone will offer parents and kids high quality products with rich categories from Nutrition and feeding, Accessories for baby, Clothing to Toys & Games. All the products are imported from the strong brand name from USA, Japan, Australia, Sweden and some other developed countries. With Babyzone, the buyers will experience the fast access and friendly interface website, quick and safe online payment, free shipping and warranty services. ...read more.

Middle

The barrier to entry this business is quite low as it is quite simple to set up a web-based trading company in Vietnam now. However, BabyZone have some strong factors that could mitigate this competitive risk such as: > Competitive price > Strong sales & marketing team > High quality imported products > Profound management team > Flexible payment method offering to customers (either Cash or Credit card) > Free shipping and good after-sale service Marketing strategy Babyzone marketing strategy will focus on the middle-classed parents (mostly mothers) at the age of 25-40 in four big cities: Hanoi, Ho Chi Minh, Hai Phong and Danang in Vietnam. It is a mix between the traditional and e-marketing to get the full awareness in the shortest time. With the demands are way over the supply capacity, the promotion plan should be implemented promptly 6.1 Strategic Alliances Vendors We are looking for strong brand-name vendors oversea and obtain to get executive agent agreements which will bring the company not only advantage over future competitors but also secure the source of supplied products with high quality and reasonable prices Well-known forums In Vietnam, internet forums like webtretho.com or lamchame.com now attract almost all internet user parents. They can look up there and discuss experiences with others, seek advices, and even selling-buying activities are happening there. Building a strong relationship with these forums could be one of the most effective ways to get to the customers. 6.2 Promotion Strategy Babyzone's overall advertising and promotional objectives are to: * Get attention from the targeted customers, vendors and media * Build a strong reputation and effective bridge to connect with the customers * Aim for the leading position in the market 6.3 Marketing Programs Traditional Channel Besides the emerging e-marketing, traditional way could be used effectively with some old fashioned customers. These channels are including: handover flyers at supermarkets; newspapers, magazine, radio and TV advertising, etc. ...read more.

Conclusion

($41,581) $44,374 $240,349 $590,583 $1,061,971 $1,793,783 $2,857,752 $4,340,414 $6,336,643 Pro Forma Capital Expenditures ("CAPEX") plan Year Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Office Furniture $3,200 $64 $71 $79 $2,088 $98 $109 $2,121 $133 $147 For Office $1,200 $64 $71 $79 $88 $98 $109 $121 $133 $147 Table and chair $1,200 $64 $71 $79 $88 $98 $109 $121 $133 $147 For Warehouse $2,000 $0 $0 $0 $2,000 $0 $0 $2,000 $0 $0 Cost $2,000 $0 $0 $0 $2,000 $0 $0 $2,000 $0 $0 For Warehouse $2,000 $0 $0 $0 $2,000 $0 $0 $2,000 $0 $0 Table, shelves $2,000 $0 $0 $0 $2,000 $0 $0 $2,000 $0 $0 Office Equipment $29,000 $600 $630 $662 $21,895 $729 $766 $804 $844 $886 Computers $12,000 $600 $630 $662 $695 $729 $766 $804 $844 $886 Printer and other $1,000 $0 $0 $0 $1,200 $0 $0 $0 $0 $0 Server $16,000 $0 $0 $0 $20,000 $0 $0 $0 $0 $0 Others Lighting Interior decors Transportation vehicles $5,000 $41,000 $1,000 $1,000 $1,000 $51,000 $1,000 $1,000 $1,000 $51,000 Car $0 $40,000 $0 $0 $0 $50,000 $0 $0 $0 $50,000 Motorbike $5,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 Truck Others $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Lighting Interior decors Interior decors Other assets Total $37,200 $41,664 $1,701 $1,741 $24,983 $51,827 $1,875 $3,925 $1,978 $52,034 Contingency (10% in the first five yrs, 3% in the next) $3,720 $4,166 $170 $174 $2,498 $1,555 $56 $118 $59 $1,561 GRAND TOTAL - CAPEX $40,920 $45,830 $1,871 $1,915 $27,481 $53,382 $1,931 $4,042 $2,037 $53,595 Reference: i http://www.unicef.org/vietnam/vi/children.html ii http://www.vietnewsonline.vn/News/Lifestyle/5898/Online-shopping-flourishing-in-Vietnam.htm Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan Babyzone JSC - Business Plan ...read more.

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