1. BABYZONE JSC

  2. BUSINESS PLAN

  3. Tung oi, please help to insert a logo or picture to present company or product/service

  4. Nguyen Thi Thanh Xuan, CEO

  5. Chu Thu Thao, COO

  6. Nguyen Thi Thanh Minh, Product Director

  7. Nguyen Thanh Tung, CTO

Mr. Mr. Pham Anh Tuan - Commercial Director

Nguyen Luong Qui - CFO

  1. Company address:

  2. Head Office:

Room 1201

Pacific Buidling

83 Ly Thuong Kiet, Hanoi, Vietnam

  1. Store:

Km12 Highway No. 1A

Hoang Liet, Hoang Mai, Hanoi, Vietnam.

Company’s website:

July 26, 2010

TABLE OF CONTENT

(Tung oi phan nay nho lam ho chi cai link xuong muc duoi)

  1. Statement of Confidentiality and Non-disclosure

  1. Executive Summary
  1. Summary (Xuan)
  2. Solution (Tung)
  3. Market (Tung)
  4. Opportunity (Tung)

  1. Company Overview (Thao
  2. Product Summary (Minh)
  3. Market Analysis Summary (Minh)
  4. Marketing Strategy (Tung)
  5. Technology (Tuan)
  6. Financial plan (Xuan)
  1. Assumption(Xuan)
  2. Start-up funding (Xuan)
  3. Use of fund (Xuan)
  4. Exit strategy (Tung)
  5. Breakeven analysis (Xuan)
  6. Sales forecast (Xuan)
  7. Personnel plan (Xuan)
  8. Projected profit and loss (Xuan)
  9. Projected balance sheet (Xuan)
  10. Projected cashflow (Xuan)
  11. Business ratios (Xuan)
  1. Appendix (Xuan)


  1. Statement of Confidentiality and Non-disclosure


  1. Executive Sumary

  2. Summary

Babyzone JSC is a joint stock company providing all brand-named imported baby products to local customer in Vietnam through on-line sales. Babyzone JSC's target market consists of over 6,000 customers who spend $1,200 annually.  Babyzone was founded in January 2010 and is presently in its start-up stage

  1. Solution

Babyzone will offer parents and kids high quality products with rich categories from Nutrition and feeding, Accessories for baby, Clothing to Toys & Games. All the products are imported from the strong brand name from USA, Japan, Australia, Sweden and some other developed countries. With Babyzone, the buyers will experience the fast access and friendly interface website, quick and safe online payment, free shipping and warranty services.

Especially, the company keeps the customers closer to each other and itself with the open forum which connected to some other parent’s forums in Vietnam. Here, the customers could discuss the company’ products, give advice and order to the company regarding to their desired products and services which they could most be satisfied.

Babyzone aims for the market dominance in the next 5 years as of the leading online B2C Company with its customers-oriented and friendly website, diversified products, attractive marketing campaign, and thorough services.

  1. Market

Vietnam economy is recently one of the fastest with high GDP growth rate at 8-10% per year in the next 5 years. The higher income leads to the increase of demand for high quality goods, especially imported products, Babyzone products certainly are among the trend.

Online retail market in Vietnam is dramatically growing but still the online baby store is now the niche market. Research shows that 70% of mothers at the age of 25 to 40 (approximately 5 million people) in big cities (Hanoi, Ho Chi Minh, Hai Phong, Da Nang) use internet weekly, and monthly expenditure for each baby with parents’ monthly income of over USD 1000 is approximately USD 300. Even though there are a few website like Colorful4kid.com, dochoithongminh.com, shopyeucon.com are at the same business like Babyzone, and a lot of local individuals selling baby stuff over the internet through some well-known parent’s forums; however they are all small capital base and the product categories are less diversified.

It is expected that the baby product market will have a growth rate of 20% year in the first five years and 25% over the next five years.

  1. Opportunity

Imported baby products especially Nutrition and feeding are now popular among middle-classed families in Vietnam. Parents could find them at the super market, some online store or from some people bringing the products directly from abroad. However, super market often offer heavy price and is not convenient for customers who have limited time; besides, products here are only the most popular ones and sometimes cannot meet the growing requirements nowadays. Online store and individuals market is bustling; however they only can satisfy a small portion of the market due to their small scale, safety payment and internet technology are other barriers for these suppliers.

  1. Company Overview

  2. Summary

BABY ZONE JSC. was established on January 1st, 2010 with the total investment of US$ 1,000,000. Through online trading, its main business is providing imported brand named baby products in big cities in Vietnam. Four business lines of the company are: Food and Nutrition, Baby Accessories, Baby Clothing, and Toys & Games. The products are brand named and imported from the USA and Japan with the purpose of provide high-quality products that meet the high demand of mothers who live in big cities and lack of time going shopping. Since its establishment, with its informative and attractive website, Baby Zone Jsc. has been successfully in terms of baby products due to its reputation, trustworthiness and convenient services.

  1. Objective

Baby Zone Jsc. aims to achieve the following objectives:

  • Become the leading company in terms of providing brand named baby products online in 2010
  • Have 3,000 VIP customers with the first 2 months.
  • Finish pay-back periods in 3 years.
  • Growth rate increases at least 20% during the first 5 years.
  1. Company Overview

  2. a. Company Locations and Facilities

  3. Head Office:

Room 1201

Pacific Buidling

83 Ly Thuong Kiet, Hanoi, Vietnam

  1. Store:

Km12 Highway No. 1A

Hoang Liet, Hoang Mai, Hanoi, Vietnam.

Company’s website:

Baby Zone’s  data center is hosted and maintained by FPT Internet Services, a famous IT company in Vietnam.

  1. b. Mission

Baby Zone’s mission is to provide original and high quality baby products with good price and in the most convenient way in order to become the favorite baby products website of mothers in Vietnam. In order to achieve our mission, the following philosophies have been set:

  • Reputation is the most important
  • Continuous self-improvement
  • Our customers are our unlimited source of feedbacks
  • Keep our website lively, clear and smooth
  • Be honest, quick and convenient.
  1. c. Ownership

Baby Zone  is a joint stock company organized and operates basing on Law on enterprises 2005 and other Laws related to the company’s regulations. The company has its stakeholders committee and board of directors including six members.

  1. d. Keys to Success

Our key to success is utilizing the unique opportunity to become the first professional and large scale firm providing baby products in Vietnam. In order to achieve our goals, the following areas are invested in and paid special attention to:

  • Keep our reputation by signing monopoly contracts with our suppliers, control product’s quality and improve the variety of products.
  • Invest in website and services, update and maintain high quality information and services online.
  • Recruit experienced and active marketing and sales team.
  • Pay suitable attention to consultation and shipping activities.
  • Build closed relationship with suppliers and keep connections with customers.
  1. e. Management Summary

An advantage of Baby Zone Jsc. is that members of the management team are all experienced in baby products market. Besides, three among six members of the management board have been equipped with e-commerce strategies, market understanding and excellent analysis skills. Other members have either technical professional knowledge or marketing and sale skills. Moreover, the company has a special board of consultant and assistant including our VIP customers, who often contribute priceless feedbacks and suggestions in order to improve our products and services.

Board of Directors

The Board of Directors is formed by founders of the company, who have the same desire to form a company with highly appreciated reputation. With experience in market, products, demand; having determination, creative ideas and heading towards the same target of creating a reliable resources for future generation to Vietnam, the Board of Directors is capable of leading the company to success with good decisions and effective business strategies.

  1. f. Management Team

Our management team consists of six persons, who are also founders and stakeholders of the company. Their backgrounds of more than 10 years of experience in baby products, e-commerce, marketing and the Internet technology, serve the best for the development of the company

Ms. Nguyen Thi Thanh Xuan, Founder, CEO

Ms. Nguyen Thi Thanh Xuan has 20 years profession in baby nutrition and education. She used to be the manager of Kinderworld- an international kindergarten in Hanoi. Ms. Xuan has an MA degree of Kindergarten Education and an MBA degree from Delaware State University, USA. She is the Vice President of the Woman Committee of Hanoi.

Mr. Nguyen Luong Qui- CFO

Mr. Qui has 10 years experience in finance, specializing in funding campaigns, banking and accounting. His former job is Finance Manager of Techcombank- one of the leading Banks in Vietnam.. Mr. Qui has a Bachelor degree of Accounting and Finance in Harvard University.

Ms. Chu Thu Thao- COO (Chief Operation Officer)

Ms. Thao has 10 year marketing and communication experience. She has a Bachelor Degree of Business in National University of Singapore and worked as Project Manager for Amazon.com. With a wide experience in e-commerce, web management, project management, account/vendor management, strategic management, Ms. Thao is an active member of Vietnam Businessman Association.

Mr. Nguyen Thanh Tung- CTO (Chief Technical Officer)

Beside having an MBA of Computing in the Beijing University, Mr. Tung hold a Bachelor of Telecommunication in National University of Vietnam. Recently worked for FPT- Vietnam, Mr. Tung has 10 years experience in web constructing, security management, online payment services and database control.

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Ms. Nguyen Thi Thanh Minh- Product Director
Ms. Minh has 20 years experience in market analysis, product development and marketing. She has a Bachelor Degree of Marketing in The University of Seoul. She used to be Product Director for Hanoi Milk in Vietnam.

 Mr. Mr. Pham Anh Tuan - Commercial Director

  1. Mr. Tuan has 10 years experience in sales and marketing.  Recently, he worked marketing manager for muare.vn- a trading website  in Vietnam. Mr. Tuan holds a Masters Degree in Business from Foreign Trade University- Hanoi


  1. Product Summary

The BabyZone JSC offers a wide range of ...

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