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Business Plan Example

Extracts from this document...

Introduction

BUSINESS PLAN December 2007 Greenja Limited I. TABLE OF CONTENT I. TABLE OF CONTENT 2 II. EXECUTIVE SUMMARY 4 III. OPPORTUNITY 5 The Market 5 1. Communities 5 2. Information and tools 6 3. Professional advice 6 4. Finance 6 Type 1: Linking platforms 6 Type 2: Direct investors 6 Type 3: Government and university-based organisations 7 The Opportunity 7 Context 7 Political 7 Economical 7 Social 8 Technological 8 Conclusion 8 IV. COMPANY, PRODUCTS AND STRATEGY 9 Mission and Objectives 9 Mission: 9 Objectives 9 Products and services 9 Entrepreneurs' section 9 Investors' section 10 Ownership 10 Set-up: 10 Competitive Business Strategy 11 V. MANAGEMENT TEAM 15 Alys THOMAS 15 Dunja ZIGIC 15 Florian ROHR 15 Filiz AYDIN 15 Patrick ROSKAM 16 Martin NOYEZ 16 VI. MARKETING PLAN 17 Segmentation 17 Money makers 18 Idealists 18 Sustainable developers 18 Targeting 18 Positioning 19 Differentiation 20 Marketing mix 20 Product 20 Price 21 Place 22 Promotion 22 VII. OPERATING PLAN 24 Online platform 24 The office 24 Building a customer base 24 Number of employees 25 VIII. FINANCIAL PLAN 26 IX. APPENDICES 35 II. EXECUTIVE SUMMARY Greenja is an online community platform, which offers everything one needs to start a business in one place. It is aimed to connect student entrepreneurs who are interested in building sustainable businesses with investors who want to invest in eco-friendly businesses. Services: Greenja offers its members (students) a network of supporters, business plan tool kits, professional advice and potential investment. The platform gives investors access to a database of eco-friendly business ideas for potential investments. Customers: Greenja believes that the market can be divided into three distinct groups that it aims to target. The first group are students, which count for 2.1 million out of which 48% are interested in starting their own business1. The second group that will be targeted are private investors (business angels) with a potential number of 50,000. ...read more.

Middle

Apart from these, additional revenues will be generated by providing advertisement space on the community website. Drivers and factors that influence and impact the financial performance. World Economy Fluctuations in the global economy will influence liquidity, which, in turn, affects the amounts available for investment. This affects consumption, number of investors and amounts invested. This has a direct impact on the attractiveness of setting up a business. On the other hand it becomes more difficult to find finance for a business start-up, leading more entrepreneurs to offered services. The expected rise of oil prices and energy in general will have a considerable impact on expenses for heating, electricity and transportation. General living expenses will probably increase, demanding higher salaries for the company's employees and leaving a smaller piece of customer's budget to pursue their dream of starting a business and purchase the product. On the other hand it will increase profitability of sustainable businesses. This may stimulate people to start more such businesses. The growing social awareness about the urgency of sustainable development increases the pressure on both entrepreneurs and investors to purchase the products as it positively influences their image. On the other hand it could also stimulate competitors to focus on sustainability and new competitors to target this niche. Politically imposed regulations can have an impact on the attractiveness of starting up a business and influence the whole industry. Finally, real estate prices will directly influence expenses on rent. Industry The number of aspiring entrepreneurs and the number of investors is directly connected to the size of the market. Availability of alternative ways of finance determines the demand for the services. Regulation concerning starting up a business is very complex and creates a demand for advice. Support of universities towards entrepreneurship can affect the possibility of academic partnerships. Market Increased competition and market entry of new players can lead to aggressive and expensive marketing campaigns and put pressure on prices. ...read more.

Conclusion

Article 8 - Payment and recovering Any invoice sent by Greenja must be paid upon reception, with the exception of intermediary services provided in the framework of a "Business angel +" credit, described above in Article 5 which foresees a 30 days delay. In case of late payment, a monthly interest rate of 1% will automatically be applied to the entrepreneur. In the event where Greenja should have to appeal to any kind of jurisdiction for the recovering of its credit, a fixed price of 500� will be carried to the entrepreneur's account. Article 9 - Applicable legislation and competence The present contract is subject to English law. In case of a conflict of less than 1859.20�, the case will be judged by the Peace of Justice. In the contrary case, any conflict resulting from the present contract or in relation to the latter will be definitely dealt with by the Commercial Court of .... Drafted in two copies ............................................on (date) ............................ Each party having received its own Greenja The Entrepreneur 1 Source: Timesonline.co.uk, October 28, 2007 " Teenage entrepreneurs get off to a good start in business" 2 Source: www.entrepreneurs.gov.uk 3 Source: www.guardianunlimited.co.uk 4 Source: www.startups.co.uk 5 Source: Business Start Up fair 2007 was sponsored by the UK government 6 Source: www.innovateurs.com 7 Source: www.bbaa.org.uk 8 Source: DCXWorld.com 9 Source: High-tech firms in Germany source 10 Source: http://www.blog.businessgreen.com 11 Source: www.cbi.org.uk 12 Source: www.tanfieldgroup.com 13 Source: www.powerfilmsolar.com 14 See Appendix 1 for detailed information on the ranking system. 15 Source: www.businesslink.gov.uk, 29.11.2007 16 Source: National statistics online (http://www.statistics.gov.uk/cci/nugget.asp?id=170) 17 Source: Timesonline.co.uk, October 28, 2007 " Teenage entrepreneurs get off to a good start in business" 18 Source: http://www.liverpooldailypost.co.uk/business/2007/06/20/business-start-ups-are-back-on-track-64375-19328617/ 19 Source: Nielsen Online The Nielsen Company 77 St John St, London, EC1M 4AN http://www.nielsen-netratings.com/. 20 Source: http://www.insurancewide.com/business_insurance_small_office.html?SID=393c11cad4b12bcecaa59f2cb82537ad 21 Source: http://www.energywatch.org.uk/help_and_advice/saving_money/index.asp?submit=true#details 22 Source: http://www.paralegaladvice.org.za/docs/chap15.html 23 Source: www.ipsystems.com.au/linksysone/ 24 Source: http://www.gfi.com/pages/faxpricelist-eur.htm 25 Source: http://www.logiprint.nl 26 Source: www.shell.com 27 Source: www.intermediair.nl 28 Source: www.studentenwerk.nl 29 Source: www.easyjet.com 30 Source: www.hollandinnovation.nl/exposant/prijzen 31 This article also states that a project cannot be presented to more than 50 non-institutional investors. ?? ?? ?? ?? 4 62 ...read more.

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