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BUsiness plan for fictional company

Extracts from this document...

Introduction

BUSINESS PLAN CONTENTS PAGE 1.0 Executive Summary............................................................................................................................ 2.0 Company Summary............................................................................................................................ 2.1 Company Ownership 2.2 Start-Up Plan 2.3 Company Locations & Facilities 3.0 Products & Services............................................................................................................................. 3.1 Description of Products / Services 3.2 Competitive Comparison 3.3 Future Products and Services 4.0 Market Analysis Summary................................................................................................................. 4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 SWOT Analysis 5.0 Strategy & Implementation Summary............................................................................................... 5.1 Competitive Edge 5.2 Marketing Strategy 5.3 Pricing Strategy 5.4 Promotion Strategy 5.5 Sales Strategy 5.6 Sales Forecast 6.0 Management Summary...................................................................................................................... 6.1 Organisational Structure 6.2 Management Team 6.3 Personnel Plan 7.0 Financial Plan...................................................................................................................................... 8.0 Bibliography........................................................................................................................................ 1.0 Executive Summary Executive Summary This business plan for YVS fast Foods reflects on the opportunity to bid for a chance to provide a fast food service for the 2012 Olympics games. The potential for this business is astronomical, due to the shear amount of people attending from around the world. It is estimated that around eight million tickets will be sold, and therefore the need to make as much profit as possible is amongst the priorities of the business. The location of our stall will be a few feet away from the Olympic stadium and at the heart of the newly developed area of Stratford. YVS Fast Foods emphasis will be on providing a service to both the spectators of the games and the local community. It will be a fast, efficient and on the go service that will sell fast foods, soft drinks and water. The price of the products sold will be set at a competitive rate, so that local community will not priced out of purchasing from us. We the management team will use all our knowledge and experience to drive YVS to success beyond the proposed six week period. The management team is made up of three dedicated personnel each holding equal shares within this partnership business. ...read more.

Middle

This is because 'YVS Fast Foods' are selling burgers and chips for the 'London Olympic Games'. 'YVS Fast Foods' are targeting this market because they know that the people who will come and watch the 'London Olympic Games' will mainly be working-class people, who will want hot food fast and on the spot. Therefore 'YVS Fast Foods' will be meeting the needs of their market, which is to provide great tasting food fast. Working-class people will also want to pay less money for burgers and chips, whereas upper-class people will want to eat somewhere more posh and expensive as they can afford to pay for it. Every business within the fast food market will have their own market segments and they will use various strategies to increase their share of the market. One of the strategies that are most commonly used within businesses is promotion. This is because promotion reduces the values within the promoted products and therefore increases the level of customers, as customers will be happier to pay less and save money. 4.2.1 Market Needs Every market has various needs and demands and businesses use this to increase their revenue. This is because all businesses will want to meet the needs and the demands of the people within the market and the more the businesses can meet the needs and demands of the market, the more customers they will receive, as customers will be happy to buy things from businesses who are meeting their needs and demands. The market needs of 'YVS Fast Foods' will be people who wants convenient food at a reasonable price. Fast foods such as burgers and chips are very convenient for the market, as people will be in a hurry to watch the 'London Olympic Games' and would require hot foods where they can eat on the spot. 'YVS Fast Foods' will also meet the needs of the market because they will not only provide hot food fast and on the spot, but they will also sell their products at a great value. ...read more.

Conclusion

Breakeven Formula: Fixed cost = break even point (SP - VC) Contribution Fixed price: Advertising � 600 Running costs �500 Insurance �100 Wages and salaries �1000 Rent �250 Loan �135 Loan Interest �50 Total 2635 Selling price Variable Cost Water : �0.20 Water : �0.17 Soft Drinks : �0.50 Soft Drinks : �0.30 Chips : �0.50 Chips : �0.45 Burger : �1.50 Burger : �1.20 2.70 �2.12 Contribution: �2.70 �2.12 �0.58 �2635 Breakeven in units: �0.58 = 4543 Units/products to sell �2.70*�4,543 = �12,266.10 in revenue Income Statements Also referred to as Trading Profit and Loss Account refers this is financial statement that sets out the businesses revenues, and expenses. Thus revealing the profit or loss accumulated over a period of time. The Trading account is the first part of the statement. This sets out the amount of revenue that the business has generated. The Profit and Loss account is the second part of the document. This section states the expense of the business, and then reveals the profit or loss made by the business. This financial document is included as it will show how much YVS fast Foods can raise, and the amount of expenditure it will generate. Below is the stalls Trading Profit and Loss Account for the in the opening six weeks of trading. Balance Sheet The term Balance Sheet refers to the financial Statement that displays the value of the business at any particular time. The first part of the document records the assets (possessions) and liabilities (debts) of our business. The second section displays the opening capital (the amount of money the business had at the beginning of the period), retained profit (the figure from the profit and loss account) and any drawings (money taken out of the business by us for our own private use). This financial statement is required it sets out how YVS Fast Foods has raised and utilized its capital. Below is the stalls balance sheet for the first six weeks of trading. 8. ...read more.

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