Business Report - Gillette Australia's Current Marketing Strategies.
Gillette Australia
Business Report – Gillette Australia’s Current Marketing Strategies.
Report To: Swedish Razors. Inc
From: XXXXX
Topic: Gillette’s marketing strategy for its new product – Mach 3 Turbo.
Executive Summary:
This report is to be delivered to the board of directors of Swedish Razors .Inc about Gillette’s marketing strategies after a 6 week professional exchange to Gillette Australia
Gillette Australia: (a brief overview)
- Has been operating since 1980
- Has had 40% of market share since its first product – the Gillette ‘Contour’ was launched in 1980
- Employs 400 people in manufacturing and 320 in management
The Product: