cadbury market research exercise part 4/4

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Cadbury market research exercise part 4 of 4

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CADBURY MARKETING ASSIGNMENT

In this assignment, I am trying to discover what a suitable product is for Cadbury to sell to children which are 14 – 16 years old. The product would have to be a chocolate bar. I have to discover what type of chocolate bar should Cadbury produce and other information which is needed.

The method which I used to find out the following information was to first find out what information needed to be discovered. Then I designed a questionnaire to find out most of this information which was required. I wrote down my questionnaire results which I got from questioning twenty 14 – 16 year old children. I questioned children between aged 14 – 16 years because this is the age group at which the product is aimed at.  I wrote the results down in a data collection sheet which I made for the questionnaire. I then made another questionnaire which was smaller, to discover some more information which needed to be discovered.

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During this investigation, I have discovered many things about what the product should be like, what the price should the chocolate bar be, how it should be advertised, where it should be sold, what kind of packaging should the chocolate bar have and what type of chocolates do children aged between 14 and 16 years like.

The product itself is a chocolate bar. This chocolate bar is aimed at children aged between 14 and 16 years. From my research which I have conducted, I have discovered that children in this age group prefer to eat milk chocolate rather ...

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