During this investigation, I have discovered many things about what the product should be like, what the price should the chocolate bar be, how it should be advertised, where it should be sold, what kind of packaging should the chocolate bar have and what type of chocolates do children aged between 14 and 16 years like.
The product itself is a chocolate bar. This chocolate bar is aimed at children aged between 14 and 16 years. From my research which I have conducted, I have discovered that children in this age group prefer to eat milk chocolate rather than white or dark chocolate as thirteen out of twenty children preferred milk chocolate. I have also discovered from my questionnaires, that children in this age group like to eat chocolate which has nothing within it. From my second questionnaire, I discovered that the chocolate should be soft and not hard. It should also have a flaky texture and should melt in your mouth. This is also how I came across the name of this product- Dairy Milk Crumbly. I think this name describes the product well and is also a well known and trusted name which from my research is also one of the most favourite brand names in the UK.
The price I have set for this product is 45p. This price has been selected after doing two questionnaires. In my first questionnaire I asked about what the 14 – 16 year olds think the price should be and I also asked this in the second questionnaire. The difference was, that in the second questionnaire, I used relatively smaller price groups to choose from. This price is also similar to prices of other chocolate bars sold in shops. Selling the product at 45p would make a good profit, as it only costs 8-10p to make one bar.
From my research, I have also found out how the product should be advertised. From my first questionnaire, I discovered that a child is more likely to find out about a new chocolate bar from the internet. I discovered from my results of the second questionnaire that an overwhelming majority of children within the age group accesses the internet at least 3 days a week, and half access the internet at least five days a week. Using the internet to advertise is very advantageous to Cadbury as they sell their products worldwide. The internet is also worldwide and the adverts would be able reach a large number of children.
For their secondary means of advertisement, I suggest that Cadbury use television advertising. But this method of advertising can be disadvantageous as many people do not watch the adverts on TV as they may go to make a drink or get some food.
The chocolate bar should be sold in newsagents, supermarkets and to leisure centres. I have also identified a mistake made earlier which is that I asked where someone would go to buy a bar of chocolate. The mistake was that I asked only about buying chocolates singularly but I have now realised that more chocolates are bought from supermarkets as many people buy multi packs of chocolates.
The packaging of the chocolate should be brightly coloured as this attracts more people to look at the chocolate when they enter a shop. As they are attracted to the chocolate as they enter, they are more likely to be tempted to buy the chocolate bar. Also the packaging has to be kept airtight to protect the chocolate. The packaging also has to contain information on the weight of the product, its nutritional value, its ingredients and has to separately name the ingredients which may cause allergic reactions.
After analysing the information which I have gathered, I will now summarise my findings.
The product should be made from milk chocolate and should be soft, flaky and should be able to melt in your mouth.
It should have a similar weight to other chocolate bars of the same size.
The product’s name should be Dairy Milk Crumbly.
It should be priced as close as possible to 45p.
The product should be advertised on the internet or as a secondary means of advertising, they should use TV.
The product should be sold in newsagents, supermarkets and leisure centres.
The packaging should be brightly coloured to attract customers and it should contain all legally required data.