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Cadbury Schweppes: Competitive Advantage and Business Level Choice.

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  • Essay length: 1004 words
  • Submitted: 14/08/2003
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University Degree Marketing

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Cadbury Schweppes: Competitive Advantage and Business Level Choice.

Corporate purpose and aspirations

Ownership: The Board of Directors made up of internal and external directors to provide a balance of experience. J F Brock and I D Johnston are both directors and also the Managing Director of the Beverages and Confectionery streams respectively.0000

Mission statement: Cadbury Schweppes' objective is growth in shareholder value. Managing for value is the process that supports the achievement of the strategy by providing the overall strategic direction.

Scope and Diversity: Cadbury Schweppes competes in confectionery and soft drinks markets, the logic behind this is so that it can develop specialist skills and remain one of the key players in these markets. This position is enhanced by its strategy to acquire companies who have products closely related to those produced by the Groups own SBU's, and also by the Managing For Value Programme. Cadbury Schweppes product ranges are not diverse. All products, including acquisitions, are closely related in order to maintain the Groups skills base and competitive advantage.

Global dimension: Cadbury Schweppes is a global player, leading the market in the UK, Poland and China in its field. The challenges

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