Case Analysis - A month behind its target, Green Mountain Cellular Telephone (GMCT) is facing delays in opening their operations for customers. Erik Peterson, the general manager of GMCT comes across several major problems

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WRITTEN ANALYSIS OF CASE – ERIK PETERSON        

Written Analysis of Case – Erik Peterson

Sarwat Khan

Organization Behavior & Leadership

December 2, 2012


Written Analysis of Case – Erik Peterson

A month behind its target, Green Mountain Cellular Telephone (GMCT) is facing delays in opening their operations for customers. Erik Peterson, the general manager of GMCT comes across several major problems and looking for appropriate steps to be taken to address the key issues and to improve the organization to improve.

Challenges Faced by Erik Peterson

There are several challenges and hindrances faced by the general manager as he joins the organization in August. Having past experiences in radio communications and avionics equipment, Eric lacks any relevant experience in the cellular industry. With the goals and objectives to meet, Peterson is under the pressure of meeting the expectations of Jenkins, the founder of CelluComm who is very demanding and has the history of eliminating people from the board when they failed to meet his expectations.

First, much to his surprise, he was assigned to report to Jeff Hardy instead of Jenkins. Hardy lacks any system operating experience and consequently; was unable to provide him with any advice or guidance which was crucial for Peterson being an amateur in the cellular industry himself. Related to this was the improper communication between CelluComm and GMCT as “what to report, who to report” was never communicated to Peterson in a formal way.

Then there were several personal difficulties with many people within the organization. The most prominent in the list was Curt Andrews, the chief engineer with whom Peterson had difficulties to get along with. Technically he was sound, but did not have any administrative ability or relevant knowledge for the domain he was appointed to. This resulted in severe problems include the mismanagement of supplies. Curt also had behavioral problems with some of the staff, including Peterson himself.

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Peterson also faced some technical challenges, for instance acquiring dual-mode radios, frequency reuse patterns, zoning problems, tower planning and placements etc. In addition to this there was marketing issues such as how to price and market their services; HR and management issues including hiring construction coordinator, shifting to new subcontractors, salary allocations, legal issues, and most importantly team management and team building.

Analyzing Erik Peterson as a Leader

Despite the number of challenges faced by Peterson, there are number of occasions where he has proved his great decision making and problem insight capabilities. Some of these are highlighted below:

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