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Case study of Orange Romania -aims and PEST analysis

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  • Essay length: 4118 words
  • Submitted: 15/01/2012
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University Degree Management Studies

The first 200 words of this essay...

Business Administration

Group 8881

Transilvania University

1.INTRODUCTION - 3 -

1.1 History - 3 -

1.2 Orange Romania - 4 -

2. MISSION, VALUES, VISION, OBJECTIVES. - 4 -

2.1 Mission - 4 -

2.2 Values - 4 -

2.3 Vision - 4 -

Objectives - 5 -

4. PEST ANALYSIS OF ORANGE - 6 -

4.1 Political - 6 -

4.2 Economical - 7 -

4.3 Social - 7 -

4.4 Technological - 7 -

5. THE FIVE FORCES MODEL - 7 -

5.1 The threat of entry - 7 -

5.2 Bargaining Power of Suppliers - 8 -

5.3 Bargaining Power of Buyers - 8 -

5.4 Threat of Substitute Products - 8 -

5.5 Intensity of Rivalry among Competitors - 9 -

6. FINANCES AND MANAGEMENT - 9 -

6.1 Management team - 9 -

6.2 Finances - 10 -

7. Internal Environment - 12 -

7.1 Tangible Resources - 12 -

7.2 Intangible Resources - 12 -

8. ORANGE INNOVATION - 13 -

8.2

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