Case study Pedro Nuts! The use of absorption costing has allowed Knock to explain to Pedro the full costing's of the production of his peanut venture and resulted in him estimating a selling price which includes a sufficient margin of profit

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Shanaz Pantry                     Student Number : 21008770              Management Accounting

Tutor: Martin Roberts                                                      Seminar Day/Time : Friday , 12pm

Pedro : “Nuts!”

PART A

In order to build up a selling price of a product, it is important that costs are communicated in the best way possible; this can be easily done by effectively making use of management accountant’s role whereby they are able to distinguish what costs are used for a product through cost classification and assigning them to cost objects. Product costs are described by Drury as cost which are “associated with goods purchases or produced for resale”, this is shown in the case of Pedro as the manufacturing costs of the peanuts that he is selling. In terms of costs assigned to cost object, it is clear that indirect costing has been used which are described as costs which cannot specifically be involved with a product. According to the extract we can identify that fixed production overheads include the rent of the restaurant, heating and lighting, weekly cleaning and wages of the cook and waitress.

In relation to the extract it is clear that Hugh Knock has based his thinking on the costing procedure known as absorption costing. CIMA (2005) has defined Absorption costing as "as cost accounting method which assigns direct costs or a proportionate part of overheads to cost units by use of one or more absorption rate”. Within absorption costing there are four techniques which you are required to undertake, these are to identify indirect cost, absorb the indirect costs, once absorbed it is necessary to apportion the costs fairly and then allocate them to the costs of the peanuts to establish a sufficient selling price and stock valuation.

Identification of direct and indirect costs are essential to Knock because it distinguishes shows whether he would base his thinking on either marginal or absorption but in the case of Pedro due to most costs being indirect to the product as they are already manufactured and for reselling purposes it is clear that absorption costing is necessary. By absorbing the fixed overhead costs such as the rack, it allows knock to recover the fixed costs by allocating them according to the amount of square feet it takes up on the counter and obtaining an absorption rate, if the actual is more than the budgeted then it suggests that you have over absorbed and if the budgeted is less than the actual volume then you have under absorbed.

Apportioning is a method whereby costs are shared out amongst various departments, it is important to appropriately apportion overhead costs fairly by different proportions due to differences in product sizes it may mean that in Pedro’s case the counter will be apportioned to the 50 units currently held however if it stock decreases or increase then it will have to be reapportioned in order to be efficient because you cannot have the same figure once stock levels have altered.

Drury (2008) has described cost allocation as "the process of assigning costs when a direct measure does not exist for the quantity of resources consumed by a particular cost object." By Knock following the other methods stated earlier the allocation of cost will enable him to see what costs exist for each cost object which essentially allows him to identify a recommended price to Pedro which he can use to internally measure performance by profits and utilise it to help for decision making procedures.

To conclude, Hugh has supported his judgment using absorption costing, which has enabled him to positively approach building up the selling price of a bag of peanuts in steps to ensure the total costs have been included. As seen in the extract Hugh after taking the necessary four techniques was able to justify each cost so Pedro could understand his mistake to his original approach. Therefore by absorption costing, it is possible to estimate the selling price including profit margin which was originally stated by Hugh as $2.64, which gave the total cost of peanuts. However, Pedro stated ‘I will make a clear profit of 16 cents a bag’ , this assumes that in order for him to receive a profit from each sale 16 cents needs to be included in the selling price; this further raises the selling price stated by Hugh from $2.64 to $2.80.

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PART B

As stated in part A        , it was identified that Hugh Knock has based his thinking on absorption costing; therefore, it is vital to understand the necessity of the procedures undertaken by Knock. Absorption costing possesses many benefits according to (Bhattacharyya 2011) it recognises the importance of including fixed overhead costs in production by absorbing them. It allows Pedro's nut stock inventory from use of overhead absorption rate(OAR) to be accurately evaluated as seen in the extract, Hugh Knock has identified that his venture’s total cost will amount to $5625. Another aspect of the absorption ...

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