Case Study: The Solar Feeder
Identification of Primary and Secondary problem
- Production cost is too high and in the same production rate too low.
- Owners have little knowledge about the target market; they should have done market research on buying behavior of birds’ enthusiast particularly women above 35 and below.
- Solar feeder’s name is a problem; does not include to customer the real purpose of this bird feeder device which is to scare away the squirrel.
- Advertisement that is not acceptable by the animal lovers.
- The selling price of $ 300 is too expensive, average price of bird feeder products range from $100 - $150.
- They do not train their sales promoters in promoting their products.
- They do not posses a defined strategy.
- Financial statements are not properly prepared – Inventor figure and cash flow statement are not shown.
- Owners did not prepare enough cash to meet the start-up loss.
Analysis of Business
Business description: Introduction the solar feeder company is a unique twist on the typical bird feeder, which is resembled a typical birdhouse, but it houses feed instead. The solar feeder is a new technology, which is to prevent squirrels from taking the birdseed with an electronic shock. Due to the solar feeder company’s financial statement are not breaking even, so it is the time for the solar feeder company to implement its plan to increase its sales and production and reduce its cost.