Celebrity endorsements Uk

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Contents Page

1.0 Introduction pg 2

2.0 The prevalence of celebrity endorsements in UK advertising and how it continues to increase pg 2

3.0 Analysis of the main reasons for this increase and the advantages and disadvantages of using celebrities as endorsers pg 4

4.0 Advising the company of a selection of an appropriate celebrity and how they should decide what is more important, source of attractiveness or source of credibility

pg 6

5.0 Conclusion pg 8

6.0 References pg 9

1.0 Introduction

This essay will examine on behalf of a blue chip company, who is considering a potential business contract. It will examine the prevalence of celebrity endorsements in the UK and how advertising continues to increase, furthermore we will examine the main reasons for this increase and what the advantages and disadvantages that the company faces when using celebrities as endorsers. Should the company wish to use celebrities as endorsers we will examine the type of celebrity they should recruit and what is more important the source of attractiveness or source of credibility. A celebrity endorser is someone who gives the consumers their opinion about a product. People