Cisco Systems Uses Its Culture for Competitive Advantage Case Study

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Cisco Systems Uses Its Culture for Competitive Advantage Case Study

1. What are the observable artifacts, espoused values, and basic assumptions associated with Cisco's culture? Explain.

The above terms are also known as the three fundamental layers of organizational culture, each varying in outward visibility and resistance to change an each level influences another level. Observable artifacts are the most visible and also consist of the physical manifestation of an organization's culture (Kreitner and Kinicki, 2010, pg.65). An example of this when the CEO John Chambers uses just three words to describe the benefits of the San Jose networking giant's management system: "speed, skill, and flexibility." This is relates a published list of values by Cisco. Another example is with Manny Rivelo, a senior vice president at Cisco Systems, that 70% of his compensation is based on the council's ability to meet revenue targets and collaborate. As to espouse values, they represent the explicitly stated values and norms that are preferred by an organization. In Cisco's case, it was Chambers' idea originated by a loss of $2.2 billion loss in 2001, which involves grouping executives into cross-functional teams. This concept would lead to faster decision making. Basic