- Join over 1.2 million students every month
- Accelerate your learning by 29%
- Unlimited access for just £4.99 per month
Coca-Cola vs. Pepsi.
The first 200 words of this essay...
Coca-Cola vs. Pepsi
Coca-Cola vs. Pepsi Co.: An International Battle The soft drink industry has been engulfed by an ongoing cola war stemming from a long-time battle between Coca-Cola and Pepsi Co. Recently both companies have introduced their products to the foreign market, but in order for either company to turn a profit, there is a large amount of red tape they must cut before production can begin. This paper will examine the new markets and the roadblocks that have stopped these companies for so long. Established in 1886 and 1889, Coca-Cola and Pepsi Co., respectively, were among the first soft drinks invented and their popularity grew rapidly. By the 1930's, Coca-Cola appeared on over 20,000 walls, 160,000 billboards, 5 million soda fountain glasses and 400 million newspaper and magazine advertisements (Secret Formula p. 206). When the war (Second World) ended, the Coca-Cola Company had sixty-three overseas bottling plants in operation in venues as far-flung as Egypt, Iceland, Iran, West Africa and New Guinea (Secret Formula, p.265). Since then, international marketing has become more complex and the following will study the new territories and the advancements that the companies have made. Eastern Europe: In 1972, Pepsi signed an
Found what you're looking for?
- Start learning 29% faster today
- Over 150,000 essays available
- Just £4.99 a month
Not the one? We have 100's more
Marketing (view all)
- Does OPEC have a monopoly in the supply of oil?
- Chapter Notes on Marketing Management by Philip Kotler 10th ...
- P1: A description of Cadbury's and their aims and objectives
- MARKETING STRATEGY
- Business Analysis of the Bottled Water Industry in the UK
""Jackie Shanahan. Maths. A Level Student.
""Simon. Politics and International Relations. University Student.