SID 0717339/1        BB215005S                                2008/09

INFORMATION SYSTEM


Table of Contents

QUESTION A

INTRODUCTION        3

THE COMPANY

        THE ORGANIGRAM        4

        PESTEL ANALYSIS...........................................................................5

        SWOT ANALYSIS        6

        FIVE PORTER’S ANALYSIS……………………………………...7

        CURRENT VALUE CHAIN        9

        

QUESTION B

RECOMMENDATIONS        10

ACQUISITION METHODS        14

DESIGN & SYSTEM ANALYIS PHASE…… .        14

METHODOLOGY……………………………………………………………...…..20        

QUESTION C

FEASIBILITY        STUDY…………………………………………………………..….21

        TECHNICAL FEASIBILITY…………………………………..…...21

        ORGANISATIONAL FEASIBILITY        22

        OPERATIONAL FEASIBILITY        22

PROJECT MANAGEMENT        23        

CONCLUSION.        25

REFERENCE LIST        26


Introduction.

Comair – a Delta Connection Carrier and wholly owned subsidiary of Delta Air Lines – is based in Cincinnati, Ohio, and operates 502 flights a day to 71 cities throughout the United States and Canada.

Comair was formed in 1977 and pioneered the regional jet era by introducing Bombardier CRJ regional jets to North America in 1993. With more than 30 years of service and  more than 5,600 employees  aviation professionals. According to Comair.com

The objectives of this report will be to analyze and evaluate Comair and its IT system, as well as suggest a new IT and IS offering few implementations to improve the new system, such as  Virtual Airline, create news department or HRM Strategies.

Organization Chart.

Comair’s organizational chart is pretty much  like any traditional airline, providing in-house services and functions required. Comair has never  made a huge effort  to improve its IT Department , in order to allow the most effective and competent forms of electronic communication in the company. Because of  its hardware and  its software are too old, slow and unreliable, making very persistent and costly errors. 

There is no interrelationship between various departments and this can lead to failures because of a lack of communication.

Pestel Analysis.

        

        

        

SWOT Analysis.

Five Porter’s Analysis.

Used to assess the attractiveness of a market in terms of profitability. Porter identified five factors that affect the level of competition and therefore profitability.

The following information has been taken from

Current Value Chain.

        

        Although the activities through which airlines deliver value to customers must to some extent be common across the industry, Comair must, nonetheless, search for competitive advantage in the value chain, by exploiting any resources available to them, and management of all support activities and external linkages, in a consistent way with the context of the chosen strategy.

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Recomendations

New Value Chain

  1. The first recommendation for Comair would be restructure their organization structure to turn into a more Virtual Company and, at the same time, link every Department each other. Re-Designing the Flight Operation Department as the core of the  new structure. If Comair carries this suggestion out, the Company will improve its communication as well as be more efficiency.

I estimate Comair will benefit from the new structure even more if the firm going to use the outsourced functions for getting the most convenient deal, minimizing the cost of information system department, improving the contribution of information system to business performance, creating new sources of revenue and profit and above all, focusing on its principal business, which are operating a network of air services.

However, Comair should be quite cautious about using to outsources to develop applications. Should these system fail to operate just for few hours, Comair could be close down the business.

  1.  Creating a Sale Department, setting up a E-Booking Flight services with:
  1. Online Checking       Reducing the cost of personnel, Check-in desk fees saving
  2. Search for the cheap flight          Creating a new distribution channel.
  3. Flight Information         Improving the Customer’s Relationship, increasing the Customer Services as well as minimizing the cost.
  4. Change / Reconfirm flight
  5. Term and Conditions              

These measures could be prevented a competitive advantage against others competitors.  In addition, the company can create a full gathering information from the Comair’s customers such as preferences, habits, personal detail,  in order to focus the marketing strategy and services according to the  Comair’s mission and objectives.

  1. In order to achieve a more motives staff, Comair would has to  carries out  a full Motivation Plan, putting into a practice a combining of Moslow’s Theory and the Douglas McGregor theory.

        

There must be a division of workers so that Motivation Plan has more success, I maintain that Comair has to differentiate two type of employees, (shown in chart above).The Executive Board employees group  should receive a Motivation Plan based on Douglas McGregor’s Theory Y, it is characterized by these points:

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  • Effort in work is as natural as work and play.
  • People will apply self-control and self-direction in the pursuit of organizational objectives, without external control or the threat of punishment.
  • Commitment to objectives is a function of rewards associated with their achievement.
  • People usually accept and often seek responsibility.
  • The capacity to use a high degree of imagination, ingenuity and creativity in solving organizational problems is widely, not narrowly, distributed in the population.
  • In industry the intellectual potential of the average person is only partly utilised.

The unskilled Employees group should receive a ...

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