Comparison and common points between Accor Group and InterContinental Hotels Group about their strategies to have a stable business and to resist to economic fluctuations.

The first 200 words of this essay...

Subject : Comparison and common points between Accor Group and InterContinental Hotels Group about their strategies to have a stable business and to resist to economic fluctuations.

Hotel industry is a very competitive market of which all multinationals chains try to be the leader whereas the market is almost reaching its critical size. It is a very active market which is influenced by ever changing geopolitical environments. Therefore, hotels always must to adapt theirs strategies and foresee the crises if they want to resist at these fluctuations.

The aim of this assessment is to compare two big multi-nationals in the hotel industry, Accor Group and InterContinental Group, in order to see if they adopt the same strategies to have a stable business.

Firstly, I will do a presentation of both companies and next I will deal with the different strategies they established.

I) Presentation of the companies

1) Accor Group

Accor is running two complementary worldwide businesses: Hotel and Services. Accor is the leading worldwide company for the Service division. It is the largest hotel company in Europe and the third group in the world by room numbers. It is