• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Corporate Social Responsibilty

Extracts from this document...


Corporate Social Responsibility - A report for the Director of Tesco's Marketing Strategy CONTENTS Introduction 1 Benefits of a good CSR policy 2,3 Impacts if not Introduced 4,5 Recommendations & conclusion 6,7 References & Bibliography 8 Corporate Social Responsibility - A report for the Board of Directors of Tesco's With the growth of Corporate Social Responsibility (CSR) in the majority of organisations over the last 20 years it is evident through developing strategies to incorporate CSR the importance it can have is widespread. Tesco's have used such strategies to enable them to gain competitive edge but at the same time neglected some of its responsibilities which has lead to missed opportunities & knocks on its reputation. The meaning of CSR given by the European Communities (2001) is "a concept whereby companies integrate social & environmental concerns in the business operations & their interactions with their stakeholders on a voluntary basis" This underlines the importance of getting it right in the overall view of an organisation to all stakeholders. This said it has been argued that this philosophy isn't as clear with Frankental (2001) who describes it as "a vague & intangible term which can mean anything to anybody, & therefore is effectively without meaning". There is a lot of confusion in regards to CSR & the extent to which it entails; who's responsibility is it? Some firms have seen CSR, encouraged it & embraced it trying to enable them to go forward. This being said some organisations have seen it as a means of meeting legislation & only doing what's the bear minimum required of them to avoid breaking legislation. ...read more.


who state "there has always been tensions between business & social goals". IMPACTS IF NOT INTRODUCED Through neglecting Corporate Social responsibilities can effect the marketing strategy which can lead to problems such as damage to reputation, loss of staff & potentially loss of its market share. To highlight the importance of getting it right & making sure that the CSR policy meets all targets intended, examples of problems that have been found within organisations, criticism made on Tesco's and other retailers & the extent to which those problems effected them. Although with the 2007 annual CSR review Chief Executive Sir Terry Leahy underlined the importance of bringing the community together, along with work currently done plans in are place to further that, they haven't revealed as to how or plans long-term. There is a part of the community that has been affected dramatically through the growth retailers have had, in particularly Tesco's's, over the last 20 years the local businesses such as butchers, newsagents & bakers. As Tesco's's have become more of a place of convenience & with the low price it has meant that many have gone out of business. Because of the buying power & superior resources that Tesco's's has & the shear size of the organisation it has enable them to lower prices to the extent where local shops just cant compete. Healthy eating has become as issue which has increased over the last few years & has been highlighted in the press by the school dinners campaign, calories & examples of high sugar & fat contents in foods. Tesco's's has had it fair share of bad press in respect of this including attacks on their pricing strategies, availability & ingredient content. ...read more.


With local businesses going out of business on a daily basis because of supermarkets this has hit all been brought on by retailers. Through working in the community more and looking at ways in which they can help local businesses, working with them & way sin which the two can work together. 4. SUPPLIERS - Many of the suppliers that Tesco's use & have used in the past have had problems with exploitation, working conditions & being under paid, a regular review of the way in which its suppliers operates would help & through deploying a code of conduct for its suppliers it can also make sure that legislation it met & that ethically they are meeting the standards they set. 5. ENVIRONMENTL ISSUES - The big steps that the company has made to improve Environmental problems have been widely documented but this needs to be continued & developed further as areas like waste, packaging & emissions have all been reduced but not by much. Research is needed into how this can be reduced or improved. 6. WORKFORCE - With the flexibility & diversity that Tesco's has sought in its workforce it has the potential to become innovative & a leading employer in the UK. By deploying more schemes including education, improved training, career progression & incentives this will help to keep the workforce & encourage them. CONCLUSION It is clearly evident that Tesco's have made major steps in order to embrace Corporate Social Responsibility & have utilised it to build on its core competencies to gain competitive edge in certain areas over its competition. Although these steps have been taken work is needed to be done on the areas in which the organisation has been criticised, there are several areas highlighted above that need to be addressed & met. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Market Structures & Tesco

    violation of competition law and this demonstrates the determination of the OFT to deal strongly with anti-competitive behaviour. In another case, The Royal Bank of Scotland or RBS has also paid a fine of �28.59 million about 2 months ago in March 2010, after admitting breaches of competition law between

  2. export policy

    Thuisbezorgd.nl is a Star. A Star is a product that has got a high market share on a strong growing market. The used and needed cash is high and in balance. A Star is also known as a market leader.

  1. The purpose of this study is to investigate how IKEA succeeds in a business ...

    There has been so much news out there about IKEA, many consumers and employees satisfied with their good sense of CSR. Statement of the facts 1. Social 1.1 Charity-social initiative 1.1.1 Mission of IKEA Social Initiative "IKEA Social Initiative was formed in 2005 and is operated by INGKA Foundation to

  2. "Food Retailers will need to go global to succeed." Terry Leahy, CEO, Tesco. Looking ...

    Eastern Europe especially is becoming increasingly attractive as the food sector is still fairly immature and hypermarket development is moving ahead rapidly (Perkins, 2001). Carrefour's hypermarket format is ideally suited for low-income high population countries (Niehm, 1998). However, some interesting contrasts in motives can be highlighted.

  1. In light of globalisation, to what extent is 'social responsibility' a business issue

    It implies a rising level of broad-based interdependence among nations." However there is the belief between other authors that a large part of globalisation is to do with purely economic factors and indeed there are those who believe that globalisation is indeed a 'new phenomenon.

  2. Critical analysis using management theory of CSR plc . CSR plc is a leading ...

    It can also be used in organization context. Furthermore, it can be seen as a tool to examine gaps in organization. It can be used to improve manager's way of managing and help them understand leadership roles. 2. The Organisation CSR plc is a leading provider of multifunction connectivity and location platforms.

  1. Marketing Research at Tesco

    The majority of primary research is conducting inhouse research, which can be outsourced depending on the nature of the market research. It is often in the form of an observation format using a panel of specialist market researchers in cooperation with marketing managers and other trained specialists to identify and understand consumer behavior3.

  2. Decision Making at Co-Op Supermarkets of Vietnam.

    the series are independent of each other, an increasing trend not affecting the seasonal variations (BPP Professional Education, 2004, p 159) The formula for addictive model for time series analysis is Y = T + S + R Where Y is value of the changing valuable which is the actual

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work