• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Costco and Sams Club are stores that sell innumerable products, so having effective websites is imperative. Comparing the two websites using these three 1-5 point scales shows that Costcos website is better.

Extracts from this document...

Introduction

Costco and Sam's Club are stores that sell innumerable products, so having effective websites is imperative. Comparing the two websites using these three 1-5 point scales shows that Costco's website is better. The first area of evaluation is the organization and ease of navigation. Each website earns points depending on how intuitive their website layout is, how easy it is to find items, how they categorize items, and how quick navigation is. Next is clarity of item descriptions. They earn more points on the amount of information given and lose points for making the information difficult to read. Finally, the websites earn points for effective product and store promotion. They earn higher scores for more convincing and well-made advertisements, and lower scores for poor advertisements. The first criterion looks at the homepage to see how readable it is. Sam's Club's website has a small bar at the top for account information, order status, wish lists, and insider email; however, the font is small and light grey, and the background is white. ...read more.

Middle

Costco scored a 3.5 and Sam's Club a 2. Criterion number two is clarity and completeness of information. The aforementioned search bar can find the Canon Rebel T2i package on both websites by searching for it. Full details are available on the manufacturer's website, so it is a good candidate to compare completeness of information. Sam's Club has a detailed specification chart for the Cannon Rebel T2i, mentioning that the T2i has a viewfinder coverage of 95%, and that the package comes specifically with an AVC-DC400ST AV cable rather than an AV cable as per Costco's website. The charts also have specific model numbers for the charger (LC-E8E), battery pack (LP-E8), and strap (EW-100DBIII). The product page at Costco has a product description that contains a narrative on the potential uses of the camera's abilities such as shooting in dim environments by using ISO 6400 or using the camera's 9-point AF system for precision focus. ...read more.

Conclusion

Costco beats Sam's Club with a 4 compared to a 3.5 in this category because putting complimentary items together is a strong strategy. After comparing, Costco is more organized because the categories that they sorted their products with are smarter and more helpful than what Sam's Club's website uses. Sam's Club's website uses a font that is too small, and often times their font color is nearly the same as their background color. Sam's Club has more detailed product descriptions, but a lot of them are not actually useful to the general consumer. On the other hand, consumers can easily skip over that information. Costco does not provide as much information as Sam's Club, but the information they do provide is relevant. Both websites have very similar marketing schemes, but Costco advertises associated products in their product descriptions, which is a good advertising technique. Costco is the winner with a total rating of 10.5/15, and Sam's Club only a 9.5/15. HP inkjet 8500a: http://www.samsclub.com/sams/shop/product.jsp?productId=prod1680516&searchTerm=HP%20inkjet%208500a http://www.costco.com/Browse/Product.aspx?Prodid=11608251 Camera: http://www.costco.com/Browse/Product.aspx?Prodid=11612222&search=canon%20rebel%20t2i&topnav=&Mo=0&cm_re=1_en-_-Top_Left_Nav-_-Top_search&lang=en-US&Nr=P_CatalogName:BC&N=5000043&whse=BC&Dx=mode%20matchallpartial&Ntk=Text_Search&Dr=P_CatalogName:BC&Ne=4000000&D=canon%20rebel%20t2i&Ntt=canon%20rebel%20t2i&No=0&Nty=1&Ntx=mode%20matchallpartial http://www.samsclub.com/sams/shop/product.jsp?productId=prod2720094&navAction= ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Company Background - Elken.

    On the other hand, Elken's distributors and members are having positive thinking and are moving in the same direction to achieve the organization's goals. The distributors and members contribute themselves to the company as they are one of the company's partners.

  2. How to Boost traffic to a website

    Of course, with such incredible news and many hopes put into this new technology, is not a surprise that millions of dollars are being separated exclusively for the means of stem cell research, something that our president Obama recently

  1. Research report - Social Networking Websites

    Again, we found no direct relationship between either of these variables and payment. When exploring the relationship between the usefulness of information and the payment, some significant results were found. We initially expected that SNW would be valued for more social purposes (as indicated by the name Social Networking Website),

  2. Unit 5 Business Studies

    is a British Act of Parliament that provides a legal basis and allowing for the privacy and protection of data of individuals in the UK. The act places restrictions on organisations which collect or hold data which can identify a living person.

  1. Company Background

    Porter's 5 forces (external) S.W.O.T analysis We also constructed a possible questionnaire that the company could use, either by including them in the package sent off, or by posting it on the web site as a pop up menu, asking visitors to quickly fill it in.

  2. Business Studies Profile: WESTSIDE STORES

    groceries, vegetables, personal products, electronics, household appliances, clothes, etc at an attractive pricing and discounts. Investment in the outlet is estimated at Rs50mn. The company plans to open two more hypermarkets in Mumbai and Bangalore of 50,000 sq ft each by the middle of next year.

  1. Business Description.

    and consumer loyalty is a must - hence we must ensure Fusi�n is the first product to exploit this niche 1. BUSINESS DESCRIPTION Fusi�n Mission Statement We wish to successfully fuse the rapidly growing functional foods and smoothie markets, by producing a cholesterol-reducing smoothie drink.

  2. A business plan - The Cube Club.

    A number of nightclubs have attempted in filing this gap but non have been successful. This can be put down to a number of factors. � The clubs have the same DJs playing the same music week in, week out therefore they become boring after a number of weeks �

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work