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Costco and Sams Club are stores that sell innumerable products, so having effective websites is imperative. Comparing the two websites using these three 1-5 point scales shows that Costcos website is better.

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Introduction

Costco and Sam's Club are stores that sell innumerable products, so having effective websites is imperative. Comparing the two websites using these three 1-5 point scales shows that Costco's website is better. The first area of evaluation is the organization and ease of navigation. Each website earns points depending on how intuitive their website layout is, how easy it is to find items, how they categorize items, and how quick navigation is. Next is clarity of item descriptions. They earn more points on the amount of information given and lose points for making the information difficult to read. Finally, the websites earn points for effective product and store promotion. They earn higher scores for more convincing and well-made advertisements, and lower scores for poor advertisements. The first criterion looks at the homepage to see how readable it is. Sam's Club's website has a small bar at the top for account information, order status, wish lists, and insider email; however, the font is small and light grey, and the background is white. ...read more.

Middle

Costco scored a 3.5 and Sam's Club a 2. Criterion number two is clarity and completeness of information. The aforementioned search bar can find the Canon Rebel T2i package on both websites by searching for it. Full details are available on the manufacturer's website, so it is a good candidate to compare completeness of information. Sam's Club has a detailed specification chart for the Cannon Rebel T2i, mentioning that the T2i has a viewfinder coverage of 95%, and that the package comes specifically with an AVC-DC400ST AV cable rather than an AV cable as per Costco's website. The charts also have specific model numbers for the charger (LC-E8E), battery pack (LP-E8), and strap (EW-100DBIII). The product page at Costco has a product description that contains a narrative on the potential uses of the camera's abilities such as shooting in dim environments by using ISO 6400 or using the camera's 9-point AF system for precision focus. ...read more.

Conclusion

Costco beats Sam's Club with a 4 compared to a 3.5 in this category because putting complimentary items together is a strong strategy. After comparing, Costco is more organized because the categories that they sorted their products with are smarter and more helpful than what Sam's Club's website uses. Sam's Club's website uses a font that is too small, and often times their font color is nearly the same as their background color. Sam's Club has more detailed product descriptions, but a lot of them are not actually useful to the general consumer. On the other hand, consumers can easily skip over that information. Costco does not provide as much information as Sam's Club, but the information they do provide is relevant. Both websites have very similar marketing schemes, but Costco advertises associated products in their product descriptions, which is a good advertising technique. Costco is the winner with a total rating of 10.5/15, and Sam's Club only a 9.5/15. HP inkjet 8500a: http://www.samsclub.com/sams/shop/product.jsp?productId=prod1680516&searchTerm=HP%20inkjet%208500a http://www.costco.com/Browse/Product.aspx?Prodid=11608251 Camera: http://www.costco.com/Browse/Product.aspx?Prodid=11612222&search=canon%20rebel%20t2i&topnav=&Mo=0&cm_re=1_en-_-Top_Left_Nav-_-Top_search&lang=en-US&Nr=P_CatalogName:BC&N=5000043&whse=BC&Dx=mode%20matchallpartial&Ntk=Text_Search&Dr=P_CatalogName:BC&Ne=4000000&D=canon%20rebel%20t2i&Ntt=canon%20rebel%20t2i&No=0&Nty=1&Ntx=mode%20matchallpartial http://www.samsclub.com/sams/shop/product.jsp?productId=prod2720094&navAction= ...read more.

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