Creative brief - This is the first sports beverage to be endorsed by Tiger Woods and the first one to relate to the sport of Golf. Gatorade Tigers target audiences differ slightly from the usual Gatorade consumers. Their Platinum Customers (Primar

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Creative Brief

Companies choose to advertise on the television for the simple reason that, every night over 60 million people in the UK watch their television sets and, if you have a product to sell and money to make, it is the perfect way to promote your merchandise to a large audience of potential buyers. Advertising on TV is extremely expensive, though; for a 30 second advertising slot, at peak time, shown in the break between parts of a popular program the price can reach £700,000 or over. This is because more people are watching the TV at this time; therefore more people are likely to see the advert. Companies are prepared to spend such vast amounts of money on adverts because they are confident that viewers will see their advert, buy the product and gradually repay the money spent on the advert through sales of the product. This is a new product and consumers need to be aware that this product does exist and what it looks like. This is the first sports beverage to be endorsed by Tiger Woods and the first one to relate to the sport of Golf. Gatorade Tiger's target audiences differ slightly from