• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Critically examine the ways in which tourism marketing strategies and activities are responding to progress in information technology.

Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  • Essay length: 2242 words
  • Submitted: 19/06/2006
Share this essay:
University Degree Tourism, Transport & Travel

The first 200 words of this essay...

Author: Winnie To

Date: 6 December 2001

Course: Tourism Marketing (BA)

Critically examine the ways in which tourism marketing strategies and activities are responding to progress in information technology.

The objective of this essay is to examine the subject of tourism marketing, with the main focus on how tourism marketing strategies and activities are responding to progress in information technology. Firstly, there is a brief outline of the key concepts in both tourism and marketing, followed by an introduction of IT and how it has been applied in the past. The essay then develops further with a more detailed examination of IT as it is presently, and its affect on tourism marketing. Finally, there is a conclusion, with a summary of the main points illustrated.

"Tourism involves the movement, accommodation, entertainment and general servicing of clients from one geographical location, to another. These activities must be combined differently, integrated and 'packaged' to suit complex and rapidly changing consumer requirements." (Poon, 1993). Governments encourage the growth of tourism, as it is a powerful source of economic activity. The marketing of tourism, like all businesses, requires a need to create customer value and satisfaction. Marketing (in

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

  • "
    You enable students to explore areas of knowledge to improve their writing and at the same time, reduce the risk of plagiarism to balance a mix of student achievement and awareness of education.
    "
    Dean Hil. l Media, Business, ICT, History and Sciences. University Student.
  • "
    Brilliant, easy website to use, wonderful range of assignments, cheap, quick to get back to you with questions, all round wicked website.
    "
    Gemma Haysman. Chemistry, Physics, Biology, Maths. GCSE Student.

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.