CSR case study - Honda Vietnam.

The first 200 words of this essay...

CONTENTS

I. HONDA VIETNAM - THE BACKGROUND 2

II. CORPORATE SOCIAL RESPONSIBILITY AUDIT 4

1. CSR OBJECTIVES 4

1.1 Overview 4

1.2 Honda Philosophy/ CSR Objectives 4

2. IMPLEMENTATION 6

2.1 Highlight of Initiatives / Programs 6

2.2 Stakeholder Relations 11

2.3 Results 16

III. CONCLUSIONS 18

IV. REFERENCES: 19

FIGURES INDEX

1. Figure 1: Honda Philosophy / CSR objectives / Direction for the 21st Century ........................5

2. Figure 2: Life Cycle Assessment System .......................................................................................7

3. Figure 3: Comparison of worldwide traffic accident fatalities .................................................8

4. Figure 4: Stakeholders Map ........................................................................................................11

5. Figure 5: The Part contact center links dealers and part sales companies with Honda .....12

6. Figure 6: Basic approach to personnel training .......................................................................14

7. Figure 7: Sales of Motorcycles by Manufacturer ....................................................................19

I. HONDA VIETNAM - THE BACKGROUND

It has been fourteen years from the time of its presence in Vietnam; HONDA VIETNAM has successfully built up its public image in terms of economy, culture and society. Out of its products, motorcycles have remarkably dominated the Vietnam market where motorcycles are the majority mean of transportation.