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Current Trends Journaling: An Analysis of AOL Tweaks Search Risks
The first 200 words of this essay...
Current Trends Journaling:
An Analysis of AOL Tweaks Search Risks
By: Tracy Zhang
Date: January 20, 2005
High-Tech organizations are in competition of innovation and evolution, capturing the market share by providing unique product or service. Recently, AOL announced a value added service available to its subscribers and advertisers. The new service develops a specific function to enhance the search engine, which enables automatically classifying matched search results by topics. It increases the efficiency of gathering relevant information, and reduces the time to go through a long list. Furthermore, AOL shifts their focus from AOL members to non-AOL members in order to broaden their service scope.
To advertisers, they concentrate on providing value as well as new revenue streams, as Gerry Campbell, VP and general manager of AOL search and navigation said: "We're stepping into a couple of new ways to monetize our search and allow advertisers to touch our members in relevant ways." Following this strategy, they conduct "Ingenio's Pay-Per-Call" plan to attract their clients by a profit-related service.
Above event brings us to analyze AOL's business risks and opportunities, and evaluate its aggressive growth strategy through the
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