Dell's Marketing Strategy

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MARKETING STRATEGY OF DELL

Marketing 301

Table of contents

Introduction 3

History 3

Dell Today 3

Dell Corporate Strategy 4

Marketing Strategy 6

Segmentation 6

Targeting 7

Positioning 7

Competition Analysis 8

SWOT Analysis 10

Strengths 10

Weaknesses 10

Opportunnities 10

Threats 11

Marketing Mix 11

Product Strategy 11

Pricing Strategy 11

Placing Strategy 12

Promotion Strategy 13

Conclusions 13

Works Cited 15

Introduction

History

Michael Dell founded Dell, a multinational information technology company, on November 4, 1984. With nearly 100,000 workers worldwide, Dell is one of the largest companies in the field of technology. The company at first dealt with trading of PC and that's how that started making money. But after just one year they produced their first PC named "Turbo PC" and it was sold for about $800. At the very first year the company made a gross profit of around $75 million. Dell it's a well know company worldwide and its first expansion happened In 1988 in Ireland. On the same year the market capitalization of Dell was around 80